Brand Tone

Feminine, Personal, Empowering, Warm, Elegant, Approachable, Youthful, Aspirational yet Attainable.

Brand Values

• •Self-Expression & Individuality
• •Celebrating Special Moments
• •Beauty & Radiance
• •Love & Dedication
• •Connection & Companionship
• •Quality & Craftsmanship
• •Accessibility

Best Practices

• •Create a "Brand Voice & Tone Guide": Document Maajab's core values, personality traits (feminine, personal, empowering, warm, elegant), approved vocabulary (e.g., "brillar," "especial," "amor," "contigo" - with you), and emoji usage. Share this with anyone creating content.
• •Always Center the Customer's Story: Frame copy around how Maajab jewelry helps the customer celebrate *their* moments, express *their* personality, and feel *their* best. Use "you" and "your" frequently. The "Nosotros" page does this well by stating, "pensando en ti."
• •Embrace Warmth and Positivity: Use uplifting language, positive affirmations, and friendly expressions. Emojis like ✨, 💖, 💌 can be used judiciously to enhance this warmth, particularly on social media.
• •Be Consistent Across Platforms, Adapt to Nuances: While the core tone remains, adapt the delivery slightly for each platform. Instagram might allow for slightly more storytelling in captions, while TikTok copy needs to be very concise and engaging to match the fast-paced video format. Website copy can be a bit more descriptive while still retaining warmth.
• •Review and Refine Regularly: Periodically review all marketing copy (website, social media, ads, emails) to ensure it aligns with the defined brand tone. Solicit feedback and be open to evolving the nuances of the tone as the brand grows, without losing its core essence.

Social Perception

Trendy, reliable, and personable Peruvian source for stylish silver and steel jewelry, Peruvian-focused, catering to a national audience with its shipping and language. The aesthetic and messaging are likely to resonate with individuals seeking to add a touch of affordable elegance and personal significance to their style.

Copy Examples

• •Let your inner light shine ✨ Our new collection is here to celebrate *your* unique sparkle. Each piece, crafted with love, tells a story. What will yours say? #MaajabJoyas #BrillaConMaajab #HechoConAmor
• •From coffee dates ☕ to special nights out 🌙, let your Maajab pieces be your favorite companions. Express every facet of you! Which look is your vibe? 👇 #JoyasQueHablanDeTi #MaajabLook #PeruModa
• •Maajab: More Than Jewelry, It's a Part of Your Story. ✨ Discover pieces designed with love to make your special moments unforgettable. Shine with us.
• •💖 A Little Sparkle Just For You, [Customer Name]! Discover New Arrivals. Hi [Customer Name], at Maajab, we believe every day is a chance to shine. We've handpicked some new treasures we think you'll adore, perfect for expressing that beautiful personality of yours...
• •Find the detail that defines you. 💫 Maajab Joyas offers unique designs in Plata 925 and Steel to accompany your brightest moments. Made with love, sent all over Peru. Shop now and tell your story!