Brand Tone

Approachable, descriptive, and focused on the practical benefits and style of the products.

Brand Values

• •Style & Fashion
• •Versatility
• •Comfort
• •Quality
• •Customer Satisfaction
• •Accessibility/Convenience

Best Practices

• •Develop a Brand Voice Guide: Clearly define adjectives that describe the brand (e.g., "stylish," "approachable," "confident," "playful," "sophisticated") and those it is not (e.g., "exclusive," "technical," "overly formal"). Share this with anyone creating content.
• •Focus on "You" (the Customer): Frame benefits around the customer's needs and desires. Instead of "We created this durable bag," try "You'll love how this durable bag keeps up with your busy days."
• •Use Consistent Terminology: If you call items "ensembles" in one place, maintain that term across platforms (or choose a primary language for key terms if bilingual, ensuring clarity).
• •Maintain a Balance of Information and Appeal: Provide clear, concise product details (materials, dimensions, care) alongside evocative language that highlights the style and how it makes the customer feel.
• •Adapt Tone Slightly for Platform, Not Personality: While the core personality should remain, the expression might vary. For instance, TikTok can be more informal and trend-driven than a formal product page, but the underlying brand values of style and approachability should still shine through.

Social Perception

Generally positive on Etsy (as MAAD31) with good ratings for product quality, shipping, and customer service. Limited widespread public discussion or reviews beyond Etsy and direct site/social media. Growing but still modest social media community on TikTok. Feature on "Ma Ville Mon Shopping" lends a perception of being a supported local or national e-commerce business in France.

Copy Examples

• •MAADFASHION31: Your Style, Effortlessly Delivered. Discover fashion that blends everyday comfort with chic designs. Free shipping on all orders!
• •From desk to dinner, our [Product Name] dress moves with you. Crafted for comfort and designed to turn heads. Get yours and redefine your week's wardrobe!
• •Accessorize your adventure! 👜 Our [Handbag Name] isn't just a bag; it's your stylish companion for every moment. Spacious, chic, and ready for anything. #MaadFashion #StyleOnTheGo #VersatileFashion
• •✨ NEW IN at MAADFASHION31: Unbox Your New Favorite Look!
• •OOTD inspo! 🔥 Rocking the [Product Name] set from MAADFASHION31. Comfort? Check! Style? Double Check! Link in bio to shop. #FashionFinds #MaadStyle