Brand Tone

personable, creative, and culturally rooted

Brand Values

• •Timeless Elegance and Cultural Richness
• •Quality and Authenticity
• •Feminine Empowerment
• •Sustainability
• •Customer Satisfaction

Best Practices

• •Always Tell a Story: Whether it's the origin of a design or the mother-daughter story, narrative is a powerful tool. Weave storytelling into product descriptions, social media posts, and email newsletters to maintain a personal connection with the audience.
• •Embrace Playful Language: Continue using creative and witty copy, like the "I'm very Sarry!!" collection name. This unique voice helps the brand stand out and makes it more memorable.
• •Highlight Core Values in Every Communication: Consistently mention keywords like "handcrafted," "Jaipur," "sustainable," and "timeless elegance" across all platforms to reinforce the brand's values.
• •Use "You" and "We" to Foster Community: Write copy that speaks directly to the customer ("Drape yourself...") and from the brand's personal perspective ("From our family to yours..."). This creates a warmer, more inclusive tone than corporate language.
• •Let the Visuals and Text Work Together: Ensure that the photography and visual branding on the website and social media align with the copy. The images should reflect the elegance, cultural richness, and quality that the text describes.

Social Perception

neutral and undefined

Copy Examples

• •Drape yourself in tradition. Our new collection of handcrafted sarees from the heart of Jaipur is here to tell a story of timeless elegance. Because every day is an occasion to feel like a goddess.
• •From our family to yours. The mother-daughter duo behind Maabetii brings you suit sets that blend comfort with cultural richness. Perfect for your next celebration or a simple, beautiful day.
• •Handmade = Heartmade. Each piece at Maabetii is a testament to the skilled artisans of Jaipur. Feel the love and craftsmanship in every thread. #MadeInJaipur
• •Where tradition meets trend. Our Indo-Western dresses are for the modern woman who carries her heritage with pride and style. Redefine your wardrobe with Maabetii.
• •More than just clothing, it's a feeling. Maabetii is born from a love for Indian traditions and a passion for quality. Discover authentic, sustainable, and soulful fashion today.