Brand Tone

Respectful & Reverent, Conscious & Purposeful, Storytelling & Narrative-driven, Warm & Community-focused, Inspiring & Empowering, Authentic & Transparent

Brand Values

• •Consciousness
• •Community
• •Culture
• •Ethical Sourcing & Fair Trade
• •Quality Craftsmanship
• •Storytelling

Best Practices

• •Consistently ensure copy reflects MAAARI's core values: Consciousness, Community, and Culture. These should be the lens through which all communication is crafted.
• •Move beyond product features to tell the human stories behind the items—the artisans, their traditions, the cultural context, and the impact of each purchase.
• •When discussing Filipino culture, heritage, and artisan partners, use language that is consistently respectful, appreciative, and accurate, celebrating their contributions.
• •Communicate with an inviting and informative tone. Share insights into cultural significance or artisan techniques to enrich the customer's understanding and connection to the products.
• •Reflect the meaning of "MAAARI" by highlighting the positive impact of the brand, the empowerment of artisans, and the potential for preserving cultural traditions through conscious consumerism.

Social Perception

Positive & Admired, Authentic & Transparent, Culturally Significant, High-Quality Purveyor, Ethical & Sustainable Leader, Inspiring & Meaningful

Copy Examples

• •Threads of tradition, woven with hope. ✨ Meet Aling Nida, a master weaver from Ilocos, whose hands bring our 'Sinag' blankets to life. For her, each pattern is a story, a piece of her heritage shared with the world. Through MAAARI, her craft sustains her family and keeps an ancient art form vibrant. This is the heart of what's possible. #MAAARI #FilipinoArtisans #CultureBearers #EthicalHome #MadePossible
• •The 'Hiraya' (Fruit of one's hopes, dreams, and aspirations) Necklace. Forged from reclaimed brass by the skilled hands of T'boli artisans, this piece is more than adornment—it's a narrative of resilience and creativity. Inspired by ancestral motifs, the 'Hiraya' necklace embodies the spirit of possibility, a connection to culture, and a commitment to conscious creation. Wear a story. #MAAARIJewelry #ConsciousLuxury #IndigenousArt #FilipinoHeritage #StorytellingJewelry
• •Discover 'Kalinaw' (Peace, Tranquility) – our newest collection of home essentials. Each piece, from hand-carved wooden bowls to naturally dyed textiles, is an invitation to create a sanctuary of calm and mindfulness in your space. Crafted in partnership with Filipino artisan communities, 'Kalinaw' embodies MAAARI's promise: design rooted in consciousness, community, and culture. Bring home more than beauty; bring home a story. #MAAARIHome #MindfulLiving #ArtisanMade #PhilippineCulture #ConsciousCommunityCulture
• •Tired of the same? Discover MAAARI: Unique, handcrafted goods that connect you to the vibrant culture of the Philippines. We partner with talented artisans, ensuring ethical practices and preserving heritage. Home décor, jewelry, accessories—each piece tells a story. MAAARI means 'what is possible.' Let's make a difference, together. Shop Consciously. [Link to website] #MAAARI #EthicalBrand #FilipinoCraft #SupportArtisans #CultureRich
• •At MAAARI, 'what is possible' guides every choice we make. We believe in a marketplace where consciousness, community, and culture converge. Founded to honor our Filipino heritage, we collaborate with artisans across the Philippines, bringing their timeless skills to a global audience. Each creation is a testament to shared values: ethical production, sustainable practices, and the enduring power of cultural storytelling. Join us in celebrating craft and connection. #MAAARIStory #MadeWithPurpose #FilipinoRoots