Brand Tone

Sophisticated, trustworthy, innovative, and efficacious.

Brand Values

• •Innovation
• •Efficacy
• •Accessibility
• •Trustworthiness
• •Customer Satisfaction

Best Practices

• •Emphasize visible results and ease of use in product descriptions.
• •Address potential concerns about product quality and expectations proactively.
• •Showcase positive reviews and influencer endorsements to build credibility.
• •Clearly communicate the value proposition and benefits compared to professional treatments.
• •Provide clear instructions and support to ensure user satisfaction and minimize negative feedback.

Social Perception

Growing interest and acceptance of beauty tech, with consumers seeking clear evidence of efficacy and value for money. Positive perceptions are driven by visible results, influencer endorsements, and a perceived value compared to professional treatments.

Copy Examples

• •"Experience the future of skincare with our revolutionary LED mask, designed to deliver visible results from the comfort of your home."
• •"Unlock your skin's potential with our microcurrent device, clinically proven to improve skin tone and reduce the appearance of fine lines."
• •"Transform your skincare routine with our advanced beauty tech, bringing professional-level treatments to your fingertips."
• •"Join the beauty tech revolution and discover the power of innovation for radiant, youthful-looking skin."
• •"Our devices are meticulously crafted with the latest technology to deliver safe, effective, and long-lasting results."