Brand Tone

reassuring, caring, and trustworthy. Also practical and innovative

Brand Values

• •Safety & Security
• •Peace of Mind
• •Preparedness
• •Reliability & Trust
• •Innovation
• •Community & Care

Best Practices

• •Emphasize Reassurance and Safety: Always lead with the peace of mind and safety benefits SafeMate provides. Use words like "secure," "reliable," "peace of mind," "prepared," and "lifeline."
• •Be Clear and Direct: In emergency preparedness, clarity is key. Avoid jargon or overly technical language. Explain the service and its benefits in simple, easy-to-understand terms.
• •Use Empathetic Language: Acknowledge the user's potential vulnerability in an emergency. Show understanding and care in your communication.
• •Highlight Real-Life Benefits & Testimonials: Share stories and testimonials (with permission) to illustrate the tangible impact of SafeMate. This builds trust and makes the service more relatable.
• •Maintain Professionalism and Trustworthiness: While caring, ensure the tone also conveys reliability and the security of the information entrusted to SafeMate. This is crucial for a service dealing with sensitive medical data.

Social Perception

SafeMate Australia is generally perceived as a valuable and potentially life-saving service. Customers and partners see it as a practical tool for enhancing safety and ensuring vital medical information is available during critical moments.

Copy Examples

• •Headline: Speak for You When You Can't. Your Lifeline in an Emergency. Body: Accidents and medical emergencies can happen to anyone, anytime. With SafeMate, your vital health information is instantly accessible to first responders via a simple QR code scan. Give yourself and your loved ones peace of mind. Sign up today.
• •Headline: Seconds Save Lives. Is Your Medical Info Ready? Body: In a critical situation, every second counts. SafeMate ensures paramedics have immediate access to your allergies, medications, and emergency contacts, even if you're unable to communicate. Be prepared. Be SafeMated.
• •Headline: Peace of Mind in Your Pocket (or on Your Wrist!) Body: From a discreet card to a comfortable wristband, SafeMate keeps your essential medical details just a scan away. Live more confidently knowing you're prepared for the unexpected.
• •Headline: Empowering Paramedics, Protecting You. Body: SafeMate provides first responders with accurate, crucial information to make informed decisions quickly. It's the smart way to ensure you receive the best possible care in an emergency.
• •Headline: Inspired by Experience, Designed for Your Safety. Body: Born from a real-life emergency, SafeMate is dedicated to providing a reliable and secure way to communicate your vital details when you need it most. Join the SafeMate community and take control of your emergency preparedness.