Brand Tone

Artistic & Curated, Contemporary & Urban, Conscious & Ethical, Slightly Exclusive/Niche, Primarily Spanish-Speaking

Brand Values

• •Support for Independent Design
• •Originality & Uniqueness
• •Quality & Craftsmanship
• •Ethical Considerations
• •Community (for designers)

Best Practices

• •Develop a Brand Voice Chart: Clearly define adjectives that describe your brand (e.g., "Curated," "Conscious," "Urban," "Authentic," "Inspiring") and those it is not (e.g., "Mass-market," "Cheap," "Generic," "Overly formal"). This serves as a quick reference.
• •Prioritize Spanish, but be Ready for International Reach: While the primary language is Spanish, ensure clarity and cultural relevance. If "worldwide shipping" is a key offer, have key information accessible in English or use universally understood fashion terms where appropriate.
• •Storytelling around Designers and Craft: Emphasize the "who" and "how" behind the products. Share stories of the independent designers, their inspiration, and the craftsmanship or ethical considerations involved in their pieces. This reinforces uniqueness and value.
• •Use Visually Evocative Language: Mirror the artistic and urban aesthetic in the copy. Use descriptive words that appeal to the senses and paint a picture, connecting with the visual identity of the brand.
• •Maintain Consistency Across All Channels: Ensure the tone used on the website, Instagram, Facebook, email, and any physical store interactions is cohesive. This builds trust and a recognizable brand personality. Regularly audit communications to check for consistency.

Social Perception

Customers likely perceive M68 as a source for unique, fashionable urban wear that stands out from mass-market brands. Those aware of their "espacio de exposición" model might see them as supporters of creative talent. The use of Spanish and MXN pricing clearly targets a Latin American, likely Mexican, customer base. The general public outside this target demographic may have no perception of the brand or confuse it with other entities named M68 due to the name's ubiquity. The brand needs to improve its SEO and distinct online identity to avoid this confusion.

Copy Examples

• •Nuevas texturas, nuevas historias. Descubre la colección cápsula de [Nombre del Diseñador/a] en M68. Piezas que narran, diseños que visten tu individualidad. Link en bio. #M68DiseñoIndependiente #ModaConsciente #HechoEnLatam
• •M68: Más que una tienda, un espacio para el diseño emergente en Latinoamérica. Viste diferente, apoya el talento local. Explora nuestras curadas selecciones. 👉 [Link a la tienda] #ConsumeLocal #DiseñoLatinoamericano #EstiloUnico
• •Diseño con propósito. En M68, cada hilo cuenta una historia de creatividad y producción responsable. Conoce a los diseñadores que están cambiando la moda. #ModaSostenibleM68 #ArteParaVestir
• •(Video snippet of a designer working or a unique textile) La magia está en los detalles ✨. Conoce el proceso creativo detrás de tus piezas favoritas en M68. #M68Stories #DiseñadoresM68
• •Exclusivo M68: Lo nuevo de [Diseñador/Marca] + Tendencias que inspiran.