Brand Tone

Sentimental and Heartfelt

Brand Values

• •Cherishing Memories
• •Love and Connection
• •Personalization and Uniqueness
• •Thoughtfulness and Sincerity
• •Quality Craftsmanship

Best Practices

• •Use language that evokes feelings of warmth, nostalgia, and affection.
• •Words like 'cherish,' 'remember,' 'celebrate,' 'forever,' and 'heartfelt' should be staples in the brand vocabulary.
• •Ensure the accompanying copy maintains the brand's sincere and empathetic tone, reflecting the emotions shared by the customers.
• •Highlight the emotional impact of the jewelry, such as preserving memories of loved ones.
• •Emphasize the personalized and unique nature of the gifts.

Social Perception

Seen as a go-to for occasions like anniversaries, memorials, Valentine's Day, and Mother's Day; Appreciation for Uniqueness

Copy Examples

• •#Cherisity #HoldMemoriesClose #PersonalizedLove
• •#CherishEternity #GiftOfConnection
• •#CherisityMoment #PricelessReaction #MemoryJewelry #GiftedWithLove
• •Personalized jewelry to treasure forever.
• •Transforming precious memories into timeless, personalized jewelry.