Brand Tone

Supportive and Encouraging, Benefit-Oriented and Direct, Accessible and Relatable, Promotional and Urgent (in sales contexts)

Brand Values

• •Customer Empowerment
• •Practical Solutions
• •Well-being and Comfort
• •Results-Oriented
• •Accessibility

Best Practices

• •Focus on "You" and Your Benefits: Always frame copy around the customer and how the products will improve their life, comfort, or confidence. Use "you" and "your" frequently.
• •Emphasize Solutions and Positive Outcomes: Highlight how the products solve a problem or help achieve a desired state (e.g., "Say goodbye to back pain," "Achieve a smoother look").
• •Keep Language Clear, Simple, and Direct: Avoid overly technical terms or complex sentence structures. Make the benefits easy to understand at a glance.
• •Be Encouraging and Empathetic: Acknowledge potential insecurities or discomforts in a supportive way, positioning the products as helpful allies.
• •Use Authentic Customer Language (When Appropriate): Incorporate phrases and sentiments from positive customer reviews and testimonials (ethically and with permission if directly quoting) to maintain relatability and build trust. Ensure promotional copy remains distinct but aligned with this authentic voice.

Social Perception

Positive (among engaged customers), Solution-Focused, Trust (built through testimonials), Limited broader public awareness

Copy Examples

• •Headline (Slimming Bodysuit): "Step into Your Confidence. Our seamless bodysuit shapes, supports, and empowers you every day."
• •Social Media Post (Posture Corrector): "Tired of slouching? Discover all-day comfort and a healthier posture with our easy-to-wear corrector. Feel the difference!"
• •Product Description Snippet (Massage Device): "Melt away tension and soothe tired muscles. Your personal oasis of relief is just a click away. Simple to use, powerful results."
• •Email Subject Line (Promotion): "Your Exclusive Offer Inside: Sculpt a New You with Helse Body Solution!"
• •Instagram Caption (User-Generated Content Feature): "We LOVE seeing your results! ✨ [Customer Name] is rocking her new silhouette thanks to our [Product Name]. Ready for your transformation? #HelseBodySolution #ConfidentYou"