Brand Tone

Elegant, evocative, informative, transparent, caring, thoughtful, and intentional.

Brand Values

• •Intentional Living
• •Thoughtful Design & Quality
• •Care & Consciousness
• •Clarity & Simplicity
• •Integrity & Transparency
• •Sustainability (Aspired/In Progress)

Best Practices

• •Focus on 'Intentional Living' and 'Thoughtful Curation': Emphasize how products contribute to a more beautiful, meaningful, and conscious lifestyle, rather than just focusing on product features.
• •Use Evocative and Sensory Language: Describe the feel, the atmosphere, and the emotional connection of the products (e.g., 'soulful, story-driven pieces,' 'quiet beauty').
• •Maintain Honesty and Transparency: Continue the practice of being upfront about aspects like sustainability efforts and pricing, as this builds trust and aligns with the 'Kind' aspect of the brand.
• •Highlight the stories behind the products and the makers, emphasizing the care and consciousness involved in their creation.
• •Use high-quality visuals that align with the brand's aesthetic to complement the copy.

Social Perception

A high-quality, aesthetically pleasing, and mindfully curated lifestyle brand targeting consumers who value beauty, quality, and a conscious lifestyle.

Copy Examples

• •Discover the art of mindful living.
• •We source timeless essentials designed to enrich your life, beautifully and consciously.
• •Create a sanctuary with our thoughtfully designed home essentials.
• •Explore our collection of soulful, story-driven pieces.
• •Elevated essentials for intentional living.