Brand Tone

Nostalgic & Reverent, Passionate & Enthusiastic, Informal & Friendly, Value-Oriented

Brand Values

• •Passion for Football
• •Nostalgia & Heritage
• •Authenticity (Implied)
• •Community/Connection
• •Quality (Stated)

Best Practices

• •Embrace Nostalgia: Consistently use language that evokes memories, celebrates historic moments, and honors football legends. Use phrases like "Relive," "Remember," "Iconic," "Legendary."
• •Speak the Fan's Language: Use enthusiastic, passionate, and slightly informal language. Incorporate common football expressions (where appropriate and in Spanish, given their current audience) and emojis to build rapport.
• •Highlight Value (Beyond Price): While the "free gifts" are a clear value, also emphasize the emotional value – owning a piece of history, expressing identity, connecting with a community.
• •Be Consistent Across Channels: Ensure the tone used on the website, social media, emails, and any advertisements is harmonious. The voice should be recognizably "Pasión Futbolera."
• •Create a Simple Style Guide: Document key brand voice characteristics (e.g., "Passionate, Nostalgic, Friendly, Value-Driven") and preferred terminology (e.g., "leyendas," "retro," "histórico") to ensure anyone writing copy understands and applies the brand tone. Regularly review content to ensure it aligns.

Social Perception

Likely perceived as a niche retailer catering to dedicated football fans, particularly those interested in reliving football's golden eras. The "gifts" promotion might be seen as a strong incentive, potentially attracting customers looking for a good deal. The Spanish-language communication clearly targets a Spanish-speaking audience.

Copy Examples

• •Headline: Relive the Glory. Wear the Legend. Your Retro Real Madrid '02 Zidane jersey awaits + 7 FREE Gifts! Zidane Home 2001/03 Body: More than a jersey, it's a piece of history. Feel the magic of Zidane's Bernabéu era. Limited stock – grab yours and the passion!
• •Social Media Post (Image: Maradona Napoli jersey): Caption: Diego. The legend. The passion. Napoli Home 1989/90 Own the moment forever. Our retro Maradona Napoli '87 jersey is pure football art. Tap to shop & score your free gifts! ⚽✨ #PasiónFutbolera #Maradona #RetroFootball #FootballLegends #Napoli
• •Email Subject: That Goal You'll Never Forget? Wear it. 🔥 Body: Remember that electrifying moment? That legendary player? At Pasión Futbolera, we bring those memories to life. Discover our latest collection of iconic retro jerseys and get 5 free fan gifts with your order this week only. It's more than a shirt, it's a feeling.
• •Product Description Snippet (for a generic retro team jersey): They called it 'The Dream Team' for a reason. Every stitch of this retro [Team Name] [Year] jersey screams passion, history, and unforgettable victories. Perfect for the true fan who knows where it all began. Add to cart and let the legend live on (and get some awesome freebies!).
• •Promotional Banner: Fuel Your Football Passion! ⚽ Retro Jerseys + Legendary Gifts. Shop Now!