Brand Tone

Curated, Fashion-Forward, Conscious

Brand Values

• •Uniqueness & Individuality
• •Conscious Consumption & Sustainability
• •Quality & Craftsmanship
• •Fashion Curation & Archival Appreciation
• •Exclusivity

Best Practices

• •Emphasize Uniqueness: Always highlight the '1 of 1,' 'unique,' 'rare,' or 'archival' nature of the items. Use language that conveys exclusivity and individuality.
• •Maintain a Sophisticated yet Accessible Voice: The language should be intelligent and appreciative of fashion as an art form, but not overly academic or alienating. Keep it relatively direct, especially in calls to action.
• •Integrate Values Consistently: Weave in terms related to 'conscious consumption,' 'sustainability,' 'upcycled,' and 'hand-picked quality' naturally within product descriptions and brand storytelling. This reinforces the 'why' behind the brand.
• •Use Visually Evocative Language: Since fashion is visual, use descriptive words that help the audience imagine the texture, fit, and feel of the garments, complementing the strong visual content.
• •Stay Consistent Across Platforms: While the format may change (e.g., TikTok vs. Website), the core tone – curated, fashion-forward, conscious – should remain recognizable. Ensure hashtags and keywords align with this tone.

Social Perception

Appreciated by Fashion Enthusiasts, Visually Appealing, International Reach/Appeal, Niche & Specialized

Copy Examples

• •Reimagined. Reclaimed. Reborn. This isn't just a jacket; it's a unique statement. Crafted from hand-picked vintage, now a 1-of-1 M1 Vintage Lab creation. Wear the change. #UpcycledFashion #SustainableStyle #M1VintageLab #OneOfAKind #ConsciousLuxury
• •Found: Your next obsession. Rare vintage accessories, curated by M1 Vintage Lab. DM to claim before it's history. #VintageFinds #DesignerArchive #M1Lab #UniqueAccessories #FashionTreasure
• •M1 VINTAGE LAB: Beyond Trends. Discover unique, upcycled, and archive pieces consciously curated for the discerning individual. Shop the collection.
• •Tired of fast fashion? Embrace enduring style with M1 Vintage Lab. We source and rework unique vintage and designer garments, giving them new life. Explore conscious consumption without compromising on exclusivity. Link in bio. #VintageDesigner #SustainableWardrobe #M1Vintage #ConsciousFashion #ArchiveFashion
• •An archival masterpiece. This 1980s Issey Miyake piece embodies timeless design and innovative tailoring. A rare find, meticulously sourced by M1 Vintage Lab, offering a unique opportunity to own a piece of fashion history. #IsseyMiyakeArchive #VintageIsseyMiyake #M1LabCurated #CollectorsFashion #80sFashion