Brand Tone

Solution-Oriented, Reassuring, Modern, Tech-Savvy, Approachable, and Supportive

Brand Values

• •Efficacy & Results
• •Self-Care & Wellbeing
• •Quality & Innovation
• •Customer-Centricity
• •Accessibility to Professional-Grade Care

Best Practices

• •Emphasize the 'glow ritual' aspect of skincare, positioning it as an enjoyable and effortless self-care experience.
• •Highlight the accessibility of professional-grade results at home, using language that conveys both expertise and approachability.
• •Incorporate customer testimonials and reviews to build trust and social proof.
• •Focus on tangible benefits and results, using specific language that addresses skincare concerns and desires (e.g., firming, lifting, smoothing, boosting radiance).
• •Use modern and tech-savvy language to showcase innovation, but balance it with approachable language that avoids overwhelming or intimidating customers.

Social Perception

Positive, Trustworthy, Focused on Radiance and Rejuvenation, Modern Self-Care Solution

Copy Examples

• •Reveal your inner radiance with our Fleuria 7 Glow Mask. Experience professional-grade results in the comfort of your home.
• •Love your skin again. Our curated skincare solutions target fine lines, sagging skin, and acne, so you can achieve a rejuvenated and glowing complexion.
• •Trusted by 1,000+ glowing women. Join our community and discover the effortless and effective skincare ritual that transforms your skin.
• •Ready for your ultimate at-home skincare upgrade? Our Fleuria 7 Glow Mask features advanced 7-color light technology for visible results.
• •Chat with us about your favorite finds and get personalized skincare advice. We're here to help you make your skincare routine effortless, effective, and enjoyable.