Brand Tone

Aspirational, Trendy, Youthful & Edgy (on TikTok), Confident, Direct, Inspirational

Brand Values

• •Transparency
• •Honesty
• •Respect
• •Diversity
• •Innovation
• •Sustainability

Best Practices

• •Maintain a consistent aspirational tone across all platforms, focusing on luxury and style.
• •Ensure that the youthful and edgy tone on TikTok aligns with the overall brand goal of luxury fashion.
• •Use confident and direct language to communicate the brand's value proposition.
• •Incorporate inspirational messaging to connect with customers on an emotional level.
• •Tailor content to specific cultural demographics while maintaining a core brand identity.

Social Perception

A source for luxury and trendy fashion, aligned with a 'young rich hustler' image on TikTok, providing a unique and convenient online shopping experience.

Copy Examples

• •Elevate your style with the latest trends.
• •Keep your style on a high level with us.
• •Discover luxury fashion options that inspire.
• •Experience exceptional online shopping.
• •Always on time and reliable delivery.