Brand Tone

Authentic & Genuine, Energetic & Funky, Community-Oriented & Appreciative, Resilient & Pioneering, Humorous & Playful, Introspective & Thoughtful

Brand Values

• •Originality & Creativity
• •Authenticity & Realness
• •Perseverance & Hard Work
• •Cultural Pride & Representation
• •Connection & Community
• •Joy & Positivity
• •Evolution & Growth

Best Practices

• •Embrace the Funk & Energy: Infuse copy with lively language, exclamation points where appropriate, and a rhythm that reflects his musical style. Use words like "funky," "energy," "vibe," "beats."
• •Stay Authentic & Real: Write in a direct, honest, and sometimes vulnerable voice. Share personal anecdotes or reflections when relevant, just as he does in his music and interviews.
• •Foster Community: Address fans directly (e.g., "y'all," "fam"), ask questions to encourage engagement, and express gratitude for their support. Make them feel part of the Lyrics Born journey.
• •Inject Humor & Playfulness: Don't be afraid to be lighthearted, witty, or self-deprecating at times. This aligns with his known sense of humor.
• •Highlight Uniqueness & Longevity: Subtly weave in his pioneering status, his distinctive sound, and his long-standing presence in the music scene to reinforce his established identity and credibility.

Social Perception

Respected Pioneer, Unique & Distinctive Artist, Independent Spirit, Authentic & Relatable, Energetic Performer, Consistent & Prolific

Copy Examples

• •Still funky, still fresh, still Lyrics Born. 🔥 My new album, '[Album Name],' just dropped! Packed with the realness, the soul, and the beats you’ve come to expect. Thirty years in and the creativity keeps flowin’. Thanks for rockin’ with me on this journey. Stream it everywhere now!
• •Rock the funk! 🤘 Our new '[Item Name]' tee is here – 'cause life's too short for boring threads. Cop yours and let 'em know you roll with the real. Link in bio for the good stuff!
• •The road is callin' out again! 🎤 Bringing the full band, the energy, and all your favorite jams (plus some new heat!) to a city near you. Let's make some noise together! Grab your tickets and let's get down. #LyricsBornLive #FunkYeah
• •Who's hungry for more than just beats? 🍜 My 'Dinner in Place' show is back with new recipes, good vibes, and maybe a few kitchen mishaps (all part of the fun!). Tune in and let's cook up something special. #DinnerInPlace #LyricsBornCooks
• •Decades deep and still pushin' boundaries. From Solesides to now, it’s been one wild, funky ride. Massive love to everyone who's been part of the story. Here's to keepin' it real and makin' music that moves you. What's your favorite LB track that’s stood the test of time?