Tono de Marca

Expert & Authoritative, Elegant & Timeless, Personal & Welcoming, Nostalgic & Story-driven

Valores de Marca

• •Heritage
• •Craftsmanship
• •Authenticity
• •Personal Connection
• •Trust

Mejores Prácticas

• •Always weave the brand's story—the three generations, the 1959 founding, the 17th-century building—into your narrative. This is your most unique differentiator.
• •Employ terms like 'atelier,' 'master craftsman,' 'bespoke,' 'curated,' and 'heirloom.' This elevates the brand and reinforces its authority.
• •Frame calls-to-action around the customer experience. Use phrases like 'Book a private consultation,' 'Speak with our specialists,' or 'Discover the collection in person' instead of generic commands like 'Shop Now.'
• •Don't just describe a ring by its carats. Describe the story it tells (if vintage) or the craftsmanship that went into it (if new). Sell the meaning, not just the object.
• •Ensure all copy—from social media captions to product descriptions—is polished, grammatically perfect, and free of slang or overly casual language. The voice should mirror the timeless quality of the jewelry itself.

Percepción Social

Lyppens is perceived by the public as a 'hidden pearl' and an Amsterdam institution, known for its high regard for service, trusted expertise for significant purchases and restoration, and a unique & high-quality selection of jewelry.

Ejemplos de Copy

• •A whisper from the Roaring Twenties. This exquisite Art Deco ring tells a story of elegance and artistry, meticulously preserved for a new chapter. Discover a piece of history in our Amsterdam atelier. #Lyppens #VintageJewelry #ArtDeco #Heirloom
• •Your forever begins with a piece crafted to last a lifetime. For over 60 years, Amsterdam couples have trusted Lyppens to create the symbol of their love. From timeless vintage to bespoke designs, let our family help you find the one. Book your private consultation today.
• •From seven rings on an orange crate in 1959 to a third-generation family of master jewelers. At Lyppens, our story is one of passion, precision, and personal service. We aren't just selling jewelry; we are preserving memories and crafting future heirlooms.
• •We look forward to welcoming you to our atelier. The experience of choosing a meaningful piece of jewelry should be as special as the occasion it represents. Our experts are ready to offer you their undivided attention and guidance.
• •This is where your stories take shape. Above our shop, our master goldsmiths, designers, and diamond setters use generations of skill to bring jewelry to life. From a simple sketch to a finished treasure, it all happens here. #MadeInAmsterdam #LyppensAtelier #Craftsmanship