Brand Tone

Empowering and Positive, Comfort-Oriented and Reassuring, Aspirational yet Accessible, Conscious and Responsible, Friendly and Engaging

Brand Values

• •Self-Love and Confidence
• •Comfort
• •Quality
• •Sustainability and Ethical Production
• •Timeless Design and Versatility
• •Empowerment

Best Practices

• •Anchor to Core Values: Always circle back to "Love Yourself More," comfort, quality, and sustainability. Ensure messaging, no matter the platform, subtly or overtly reinforces these principles.
• •Use Empowering and Positive Language: Employ words that uplift, inspire confidence, and promote well-being. Avoid jargon or overly technical terms; keep the language accessible and relatable. Focus on benefits like "feel good," "move freely," "embrace your confidence."
• •Emphasize "Feeling" over "Features" (while still including them): While material quality and design are important, connect these features to the emotional benefit for the customer – how the clothes make them *feel* (e.g., "Our ultra-soft organic cotton isn't just a fabric, it's an embrace").
• •Maintain Authenticity and Transparency: Especially when discussing sustainability and ethical production, be genuine and clear. Avoid greenwashing. If sharing user-generated content, ensure it aligns with the brand's positive and empowering message.
• •Develop a Brand Voice Guide: Create a simple internal document outlining key phrases, words to use/avoid, the desired emotional impact of the copy, and examples. This will help ensure consistency across all writers and platforms. For LYOM™, this would reiterate the positive, reassuring, and empowering tone.

Social Perception

Customers who have purchased directly perceive the brand very positively, valuing the comfort, quality, and fit of the clothing. They feel good and confident wearing LYOM™ apparel. Broader Public: Due to a seemingly limited but growing social media presence and lack of widespread mainstream press coverage found in the searches, the broader public perception is likely still developing. The brand name "LYOM" is not yet uniquely and strongly associated with this specific apparel company in general online discussions. Their TikTok presence suggests an emerging engagement with a younger, socially-aware audience. The emphasis on sustainability and ethical practices is likely to resonate positively with conscious consumers.

Copy Examples

• •Headline: LYOM™: Wear Your Worth. Body: It’s more than fabric. It’s a feeling. Our latest collection is crafted with sustainable materials and designed for ultimate comfort, so you can move through your day feeling confident and loving yourself more. Because you deserve it. Call to Action: Discover Comfort & Confidence
• •Social Media Post (Image: Person comfortably lounging or doing light activity in LYOM™ wear): Text: Redefine your comfort, empower your confidence. LYOM™ is designed to feel like a second skin, moving with you, supporting you, and reminding you to Love Yourself More every single day. Ethically made, sustainably sourced – because caring for yourself and the planet goes hand in hand. ✨ #LYOM #LoveYourselfMore #SustainableStyle #ComfortRedefined #EthicalFashion Call to Action: Shop the Self-Love Collection (Link in Bio)
• •Product Description Snippet (for a hoodie): Wrap yourself in self-love with our premium organic cotton hoodie. Ultra-soft, ethically produced, and designed with a timeless silhouette, it’s the perfect reminder that comfort and confidence start from within. Love Yourself More, every wear.
• •Email Subject Line: Feel Good, Inside & Out with LYOM™ Email Body Snippet: At LYOM™, we believe clothing should be a celebration of you. That's why we pour care into every stitch, using only the finest sustainable materials to create pieces that feel incredible against your skin and make you feel unstoppable. Ready to Love Yourself More?
• •Brand Story Snippet for an "About Us" page or feature: LYOM™ isn't just a name, it’s our philosophy: Love Yourself More. We started with a simple mission: to craft exceptionally comfortable, beautiful, and sustainable apparel that empowers you to embrace your truest self. From ethically sourced materials to timeless designs, every piece is a testament to quality, care, and the quiet confidence that comes from feeling truly good in your own skin.