Brand Tone

Personal, Approachable, and Trustworthy.

Brand Values

• •Handmade Craftsmanship
• •Quality & Durability
• •Customer Experience & Trust
• •Accessible Elegance

Best Practices

• •Always Emphasize "Handmade" and "Quality": These are your strongest value propositions. Use words like "handcrafted," "artisan-made," "18k gold-plated," "tarnish-free," and "skin-safe" consistently in product descriptions and posts to build trust and justify value.
• •Maintain a Personable, Community-Focused Voice: Address your audience directly ("Come see us," "Find your perfect piece"). Always mention the founder's passion and the brand's small-business roots to foster a personal connection that larger brands can't replicate.
• •Highlight the Experience, Not Just the Product: For permanent jewelry and pop-up markets, sell the memory. Use language that evokes friendship, connection, and the fun of a shared experience ("linked for life," "a perfect day to stroll and shop").
• •Use Geo-Targeting in Social Media Copy: Since a significant part of your business is local events, explicitly name the towns (Boerne, San Antonio, Blanco) in your posts and use relevant local hashtags (#BoerneMarketDays, #ShopSmallTX, #SanAntonioShopping) to attract a local audience.
• •Combine Elegance with Practicality in Your Language: Marry aspirational words with functional benefits. Pair "elegant" with "everyday," "stunning" with "waterproof," and "delicate" with "durable." This combination captures your unique market position of being both beautiful and built for real life.

Social Perception

The brand is perceived as a reliable small business that delivers beautiful, well-crafted products and excellent customer service.

Copy Examples

• •Effortless elegance, made by hand just for you. Our new freshwater pearl collection is designed for daily wear and special moments alike. Tarnish-free and timeless, so you can shine on. ✨ #LynnmadeJewelry #HandmadePearls #EverydayElegance
• •Get linked with your bestie! ✨ Our permanent jewelry is custom-fit and welded for a seamless, everyday sparkle you'll never take off. Book your appointment at our next pop-up! #PermanentJewelry #FriendshipBracelets #BoerneTX #Lynnmade
• •Hey, San Antonio! ✨ Ditch the boring jewelry and discover unique, handcrafted pieces made right here in Texas. From vibrant clay earrings to elegant 18k gold-plated necklaces, find your new favorite accessory at the Boerne Market Days this weekend! #ShopLocalSA #HandmadeJewelry #Lynnmade #SupportSmallTX
• •Sun, sweat, or swim—your style stays golden. Our Seaside Serenity collection is crafted with durable, 18k gold-plated, water-resistant materials. Wear it, love it, and live in it without a worry. The perfect blend of durability and delicate design. #WaterproofJewelry #TarnishFree #LivedInLuxury
• •Lynnmade was born from a love of creating things by hand. We believe jewelry should be as unique and confident as the person who wears it. That's why we focus on high-quality, skin-friendly materials and timeless designs you can cherish for years. Thank you for choosing to support a small business with a big heart.