Brand Tone

charming, personal, eclectic, friendly, and approachable, with a sense of wonder and playfulness.

Brand Values

• •Quirkiness and Individuality
• •Personal Customer Service
• •Affordability and Value
• •Support for Independent Business
• •Sensory Experience

Best Practices

• •Embrace "Quirky" and "Charming": Use descriptive and evocative language. Instead of just "handbags," use "charming handbags." Instead of "products," use "treasures" or "unique finds."
• •Keep it Personal: Write in a warm, friendly, and approachable manner. Use "we" and "you" to create a direct connection with the customer. Mentioning the shop's location in Burford can also add a personal touch.
• •Highlight the In-Store Experience: Even in online communications, allude to the physical shop's charm. Mentioning the "gorgeous smell" or the "treasure trove" feel helps build a consistent brand image.
• •Focus on the "Why," Not Just the "What": Instead of just listing product features, explain why a product is special. Is it handmade? Does it have a fun story? This adds to the brand's value of offering more than just items, but experiences.
• •Maintain a Positive and Enthusiastic Voice: The brand's perception is overwhelmingly positive. All copy should reflect this with an upbeat and passionate tone that shows a genuine love for the products and customers.

Social Perception

Very positively perceived by customers and the local community, viewed as a delightful and essential part of the Burford shopping experience. Public perception is that of a charming independent boutique offering unique, high-quality products with a personal touch; a reliable source for special gifts and a business that genuinely cares about its customers.

Copy Examples

• •Unleash your inner quirkiness! Our new collection of Vendula London handbags has arrived, full of whimsical charm and personality. Find the one that tells your story. In-store and online now.
• •Looking for a little magic? Our hand-picked crystals and gemstones are perfect for bringing positive energy into your life. Discover our collection and find the piece that speaks to you.
• •Step into our little treasure trove on Burford High Street and discover a world of colourful and quirky gifts. From sparkling jewellery to unique homewares, you're sure to find something special.
• •From our little shop in the heart of the Cotswolds, to your home. Enjoy the Lynne's Shop experience with our easy-to-navigate online store. Every order packed with care.
• •Find the perfect, one-of-a-kind gift this season at Lynne's Shop. Our curated collection of unique treasures ensures you'll give a gift that's as special as they are. Forget the mainstream, embrace the charm.