Brand Tone

Honest & Vulnerable, Relatable & Candid, Introspective & Thoughtful, Youthful & Gen Z-centric, Emerging Confidence & Boldness, Occasionally Humorous/Playful

Brand Values

• •Authenticity
• •Vulnerability
• •Self-Acceptance
• •Connection & Community
• •Artistic Integrity
• •Staying Grounded

Best Practices

• •Embrace Vulnerability: Don't shy away from using language that reflects openness and introspection. Share the stories behind the songs or merchandise designs when appropriate.
• •Speak Authentically: Use a voice that feels genuine and relatable, much like Lyn’s own communication style. Avoid overly corporate or sales-y language. Write as if you're talking to a friend.
• •Highlight Connection & Belonging: Frame products not just as items, but as ways for fans to connect with Lyn's journey, her music's themes, and a larger community of like-minded individuals.
• •Use Youthful & Relevant Language (Gen Z focused): Incorporate a tone that resonates with her primary audience, which is often informal and direct, but always sincere. Reference shared experiences or feelings common in young adulthood.
• •Be Honest & Direct: Whether it's about the inspiration for a song or the details of a product, maintain a level of candidness that mirrors Lyn's artistic approach. Focus on the genuine emotion or idea behind the item.

Social Perception

Talented & Unique Vocalist, Relatable Songwriter, Authentic & Down-to-Earth, Rising Star/Artist to Watch, Strong Connection with Fans, Visually Creative

Copy Examples

• •For a "BUZZKILL" themed hoodie: "Embrace your true self, 'buzzkill' moments and all. This hoodie is for the ones who found their vibe by being unapologetically them. #LynLapid #BUZZKILL #BeYourself"
• •For a lyric-based phone case (e.g., from "In My Mind"): "If only they knew what goes on in your mind. Carry your thoughts with you. Lyn Lapid official lyric merch. #QuietKidsUnite #InMyMind #LynLapidMerch"
• •For a tour t-shirt: "More than just a concert, it's a community. Relive the journey of self-acceptance with official Lyn Lapid tour gear. Where were you when you found your people? #LynLapidTour #BUZZKILL #FloaterFriend"
• •For a general artist-branded item (e.g., a tote bag): "For the honest thoughts, the late-night feels, and the journey to being you. The official Lyn Lapid tote. #VulnerableVibes #LynLapid #SoundtrackToYourLife"
• •For a cap or beanie: "Keep it real, keep it you. Lyn Lapid headwear for those introspective days and bold new chapters. #AuthenticallyLyn #GenZMusic #LynLapidShop"