Brand Tone

Elegant & Sophisticated, Artistic & Creative, Timeless & Heritage-Rich, Playful & Joyful (subtle), Personal & Passionate

Brand Values

• •Craftsmanship & Quality
• •Family & Heritage
• •Timeless Design
• •Nature as Inspiration
• •Uniqueness & Artistry
• •Passion
• •Integrity & Trust
• •Sustainability (emerging)

Best Practices

• •Emphasize Heritage and Family: Consistently weave in the story of the Lynggaard family, their generational passion, and the brand's rich history to build trust and emotional connection.
• •Highlight Craftsmanship and Materials: Use descriptive language that conveys the meticulous handcrafting process, the quality of 18k gold, and the beauty of carefully selected gemstones and diamonds.
• •Draw from Nature's Inspiration: Regularly reference the natural world as the core source of design ideas, using evocative imagery and language related to flora, fauna, and organic forms.
• •Maintain an Elegant and Sophisticated Tone: Employ refined vocabulary and a graceful style that reflects the luxury status of the brand. Avoid overly casual or colloquial language.
• •Showcase Timelessness and Versatility: Position the jewelry as enduring investments that transcend fleeting trends and can be worn for various occasions, becoming cherished pieces.

Social Perception

Luxury & Exclusivity, Highly Reputable & Trusted, Aspirational, Associated with Danish Design Excellence, Appeals to a Discerning Audience

Copy Examples

• •OLE LYNGGAARD COPENHAGEN: Where Nature's Poetry is Forged in Gold. For sixty years, our family has translated the ephemeral beauty of the wild into timeless expressions of artistry. Discover jewelry not just crafted, but brought to life.
• •The Lynggaard Legacy: A Heritage of Craft, A Future of Brilliance. Each curve, each gemstone, each meticulously handcrafted detail tells a story of passion passed down through generations. Wear a piece of our history.
• •Sculpted by Hand, Inspired by Dreams: The Art of Fine Danish Jewellery. Experience the unique touch of Ole and Charlotte Lynggaard, where innovative design meets the soul of Scandinavian elegance. Adorn yourself with unparalleled artistry.
• •Beyond Trends, Beyond Time: Jewellery That Becomes Part of You. Our collections are envisioned as future heirlooms, designed to celebrate your journey and capture moments of profound beauty. Invest in enduring elegance.
• •Embrace the Playful Spirit of Nature's Masterpieces. From the delicate dance of a Shooting Star to the serene grace of a Lotus bloom, find joy in fine jewelry that echoes the wonders of the earth.