Brand Tone

Aspirational & Imaginative, Quality-Focused & Reassuring, Elegant & Stylish, Functional & Practical

Brand Values

• •Quality Craftsmanship
• •Safety
• •Creativity & Imagination
• •Functionality & Durability
• •Customer Trust

Best Practices

• •Maintain a Balance of Elegance and Fun: While the designs can be playful (like car beds), the overall brand language from the website leans towards "exquisite" and "elegant." Copy should reflect this blend, appealing to a parent's aesthetic sense while showcasing the child-centric appeal.
• •Focus on Quality and Safety: Emphasize the use of quality materials, durability, and safety standards to reassure parents about the investment they are making.
• •Highlight Functional Design: Showcase how the furniture adapts to a child's growing needs and provides practical solutions for storage and organization.
• •Incorporate Aspirational Language: Use phrases that evoke imagination, creativity, and the creation of a dream space for children.
• •Address Potential Concerns: Acknowledge and address potential concerns related to assembly, delivery, and customer service, based on feedback from other retail platforms.

Social Perception

Fun and exciting for children. Perception of potentially well-built but possibly complicated-to-assemble products with potentially long lead times. Higher-End Positioning.

Copy Examples

• •Explore furniture that’s as creative and unique as they are.
• •From enchanting car beds that fuel imagination to versatile dressers that grow with them, every piece is built to inspire and endure.
• •Give them a room that’s beautifully designed and thoughtfully protected.
• •Lynda Kids furniture brings these dreams to life with creative designs that encourage play and collections that cater to every stage of childhood.
• •Invest in quality that nurtures their world.