Brand Tone

Artistic & Appreciative, Emotional & Sentimental, Customer-Centric & Friendly, Aspirational & Quality-Conscious, Accessible

Brand Values

• •Artistic Passion
• •Personalization & Uniqueness
• •Quality Craftsmanship
• •Customer Satisfaction
• •Emotional Connection
• •Accessibility to Art

Best Practices

• •Emphasize Emotional Connection: Whether it's a custom piece or a famous print, frame the narrative around the feeling it evokes or the story it tells. Use words that resonate with memory, passion, beauty, and legacy.
• •Highlight Artistry and Quality: Consistently mention the skill of the artists (for custom work) or the significance and quality of the prints. Use terms like "handcrafted," "museum-quality print," "expertly curated," "talented artists."
• •Maintain a Warm and Accessible Voice: Even when discussing fine art, keep the language inviting and not overly academic. Make customers feel welcome and understood, reinforcing the "art for all" aspect where appropriate.
• •Be Transparent and Build Trust: Given the mixed perceptions regarding shipping and authenticity for certain items, it's crucial to be clear in product descriptions, provide accessible customer service, and showcase positive, verifiable customer testimonials. Address any concerns proactively and transparently in communications.
• •Visual-Verbal Harmony: Ensure the copywriting complements the visual strength of the artworks. Use descriptive language that enhances what the customer sees, whether it's a detailed custom portrait or a famous abstract piece. Let the words paint a picture that aligns with the art itself.

Social Perception

Positive: Many customers express high satisfaction with the product quality (both custom portraits and art prints) and the service received, particularly communication. The brand is seen as capable of delivering beautiful, emotionally resonant pieces and desirable art prints. Mixed/Cautious: Some concerns exist regarding shipping times. More seriously, there are isolated but notable concerns about non-delivery, refund difficulties, and questions about the authenticity of certificates for some high-value art prints from renowned artists.

Copy Examples

• •Turn your cherished moments into timeless art. 📸🎨 Our artists pour their passion into every brushstroke, creating a personalized masterpiece that tells your unique story. Gift a memory that lasts forever. #LynartStore #CustomPortrait #ArtFromHeart #MadeInFrance #UniqueGift
• •Own a piece of art history. This stunning [Artist Name] lithograph, [Title of Work], brings iconic creativity into your home. A certified print for the discerning collector and the passionate art lover. Elevate your space with Lynart. #AffordableArt #ArtCollector #HomeDecor #LynartGallery
• •Lynart Store: Where emotion meets artistry. From personalized portraits to curated prints by celebrated masters. Discover art that speaks to you. ✨ #Lynart #ArtForEveryone #InvestInArt #ArtisticExpression
• •💖 Your Memories, Masterfully Painted - Special Offer Inside!
• •NEW IN! 🔥 Explore iconic works by [Artist 1], [Artist 2], and more. Limited editions available. Bring gallery prestige home! Swipe up to shop. #LynartPrints #IconicArt #LimitedEdition