Brand Tone

Playful & Quirky, Feminine & Vibrant, Youthful & Trendy, Imaginative & Dreamy, Confident & Expressive, Approachable & Engaging

Brand Values

• •Self-Expression: Providing fashion as a tool for women to express their unique style and confidence.
• •Playfulness & Fun: Injecting joy and lightheartedness into fashion.
• •Trendiness & Fashion-Forwardness: Keeping up with global fashion trends while infusing unique cultural inspirations.
• •Accessibility: Making fashion and luxury accessible in terms of price and design.
• •Quality: Providing fashionable products with good quality.
• •Community Building: Fostering a connection between the brand and its customers ("Lyn Around Girls") through shared interests in fashion and lifestyle.
• •Individuality & Uniqueness: Offering distinct designs that blend French flair with Japanese pop culture quirkiness.

Best Practices

• •Embrace Playful Language: Use lively verbs, whimsical adjectives, and a touch of humor. Don't be afraid of emojis where appropriate (especially on social media) to convey emotion and fun.
• •Highlight Individuality and Self-Expression: Frame products as tools for customers to showcase their unique personality and style. Use empowering and confidence-boosting language.
• •Stay Youthful and Energetic: Keep the language fresh, modern, and relatable to a young (or young-at-heart) audience. Reference current-yet-timeless joyful concepts rather than fleeting slang.
• •Incorporate Storytelling and Whimsy: Weave in elements of fantasy, dreams, and adventure, especially when describing collections with unique inspirations like "Sakura Spirit." Paint a picture with your words.
• •Foster Community: Use inclusive language like "Lyn Around Girls." Encourage interaction, sharing, and a sense of belonging. Make the customer feel like part of a fun, stylish club.

Social Perception

Lyn Around is widely perceived as a popular and influential high-street fashion brand in Thailand, especially among young women. Customers appreciate the brand's unique, playful, and colorful designs that allow for self-expression. It's seen as a go-to brand for those looking for trendy, affordable luxury with a distinctive style. The brand's active use of influencer marketing and community-building events has positively impacted its image and reach. The "Lyn Around Everywhere" campaign successfully created a vibrant community and offered a platform for women to connect and share their styles.

Copy Examples

• •Instagram Post for New Collection: "Unleash your inner sparkle! ✨ Our new [Collection Name] has just landed, bursting with playful prints, dreamy details, and all the quirky charm you love. Ready to make every street your runway? #LynAround #PlayfulFashion #NewCollection #BeUnique"
• •Website Banner for Sale: "Sweeten Your Style! 💖 Dip into delicious discounts on your favorite Lyn Around pieces. It’s time to treat your wardrobe (and yourself!) to something fun and fabulous. Shop now and let the adventures begin! #LynAroundSale #FashionFun #QuirkyAndChic"
• •Email Subject Line for Trend Alert: "Hey, Trendsetter! 😉 Get ready to fall in love… Our latest arrivals are pure magic, blending French flair with a pop of playful energy. Discover the look that’s all you! #LynAroundGirls #StyleInspo #JustDropped"
• •Product Description Snippet (for a vibrant dress): "Dance through your day in this explosion of joy! Our [Dress Name] dress isn't just a dress; it's a mood. With its whimsical [pattern/detail] and a silhouette that’s made for twirling, get ready to turn heads and spark smiles wherever you go. Because life’s too short for boring clothes! #LynAroundStyle #DressToExpress #PlayfulPerfection"
• •TikTok Video Caption Idea (Showcasing an outfit): "Serving looks & good vibes only! ✌️🌸 Rocking my fave Lyn Around fit that’s as unique as I am. Who’s ready to play dress-up? Tag a friend who needs this in their life! #LynAroundEverywhere #OOTD #FunFashion #BeBoldBeYou"