Brand Tone

Playful & Whimsical, Feminine & Youthful, Vibrant & Expressive, Aspirational & Trendy, Friendly & Engaging

Brand Values

• •Self-Expression
• •Joy & Fun
• •Creativity & Originality
• •Femininity
• •Trend-Awareness
• •Quality in Design

Best Practices

• •Embrace Playful Language: Use positive, upbeat words. Incorporate whimsical or dreamy adjectives. Don't be afraid of using appropriate emojis (✨💖🌸☀️) to add personality, especially on social media.
• •Speak to Her Aspirations: Frame products not just as items, but as enhancers of her personality, confidence, and experiences (e.g., "the perfect dress for making memories," "your new confidence-boosting top").
• •Highlight Unique Details: The brand is known for its distinct features. Use descriptive language to bring these to life (e.g., "intricate embroidery that tells a story," "a kaleidoscope of joyful colors," "delicate lace trims").
• •Maintain a Youthful Energy: Keep sentences relatively concise and engaging. Ask questions to encourage interaction on social media. The tone should feel fresh and current, without resorting to overly niche slang.
• •Be Visually Evocative: Since fashion is visual, use words that paint a picture and complement the vibrant imagery associated with the brand. Think "sun-drenched," "petal-soft," "candy-colored," "star-dusted."

Social Perception

Fashion-forward and trendy brand, go-to brand for statement pieces, popular among young women, strong position in the Thai fashion market, associated with fun and special occasions, mid-tier fashion

Copy Examples

• •Instagram Post (New Arrival - Dress): Hello, dream dress! ✨ Float into your next adventure with our new [Dress Name] – where whimsical prints meet flowy perfection. Ready to make some magic? #LynAround #NewCollection #DreamyStyle
• •Email Subject Line (Sale Promotion): Psst! Your Wardrobe Called... It Wants a Splash of LYN Around Fun! (Sale Inside!) 💖
• •Product Description (Statement Top): Why blend in when you were born to sparkle? Our [Top Name] is pure joy, crafted with [Specific Detail 1, e.g., playful ruffles] and a [Specific Detail 2, e.g., vibrant floral print] that screams YOU. Get ready to turn heads and hearts! 😉
• •Website Banner (Seasonal Campaign): Dive into a Summer of Wonder! ☀️ Explore LYN Around’s latest collection – bursting with sunshine hues and adventure-ready styles!
• •TikTok Video Caption (Styling Tip): 3 ways to rock our new [Item Name] and own your vibe! 💃 Which look is your fave? Let us know! 👇 #LynAroundLooks #StyleChallenge #FashionFun