Brand Tone

Aspirational yet Accessible, Trendy and Practical, Direct and Sales-Oriented.

Brand Values

• •Fashion Accessibility
• •Durability and Quality
• •Functionality
• •Customer Focus

Best Practices

• •Balance 'Trendy' with 'Timeless': While highlighting current trends, always connect them back to the practical and durable nature of the products. Use phrases like 'The latest styles, built to last.'
• •Emphasize Local Roots: Continue to leverage the 'Made in Pakistan' and '30 years of experience' angles to build trust and differentiate from international competitors. This fosters a sense of local pride and authenticity.
• •Keep it Visual and Aspirational: Use high-quality photography that shows the bags in real-life, aspirational settings (e.g., a stylish café, a professional office, a travel destination) to help customers envision themselves with the product.
• •Be Clear and Direct in Sales Copy: When promoting sales, use clear, urgent language. Phrases like 'Limited Time,' 'Shop Now,' and 'Don't Miss Out' are effective, especially when paired with specific holiday events like an Eid or Ramadan sale.
• •Maintain a Consistent Vocabulary: Consistently use keywords like 'trendy,' 'durable,' 'spacious,' 'fashion,' and 'reasonable' across all platforms—from product descriptions to social media captions—to reinforce the brand's core message.

Social Perception

The intended social perception is that of a reliable, go-to local brand for fashionable yet affordable handbags in Pakistan. It is perceived as a brand that understands the needs of its customers, offering stylish and practical solutions for everyday use. The emphasis on its manufacturing background aims to build trust and convey a sense of quality and authenticity.

Copy Examples

• •Meet the new Iris Bag. ✨ Elegance meets everyday function. Designed for the woman on the go, it has room for all your essentials and a style that turns heads. Shop the new collection now. #LYMCollection #NewCollection #PakistanFashion
• •Headline: Your Perfect Work-to-Weekend Bag. Body: From office meetings to weekend brunch, our Tote Bags carry it all in style. With a spacious interior and durable design, it’s the only bag you’ll need. Discover trendy and affordable bags from a brand you trust. Shop LYM Collection today!
• •EID SALE IS ON! Up to 50% OFF on all handbags. Find your perfect festive accessory at a price you'll love. Shop Now, Celebrate in Style!
• •Unleash your inner trendsetter. Our Hip Hop Bag isn't just an accessory; it's a statement. With its spacious design, it's perfect for holding everything you need for school, a day out, or your next adventure. Crafted for durability and designed for style. Great for vacation, work, travel, and making every day fashionable.
• •Exclusive Offer Inside: The Trendiest Bags, Just for You