Brand Tone

Authentic & Passionate, Local & Community-Oriented, Creative & Expressive, Laid-back & Approachable, Positive & Open-Minded

Brand Values

• •Originality & Artistry
• •Local Pride
• •Self-Expression & Individuality
• •DIY Ethos & Perseverance
• •Openness
• •Giving Back (Implied)

Best Practices

• •Embrace the "Let Your Mind Be Open" Philosophy: Let this core value shine through in your messaging. Encourage curiosity, positivity, and a welcoming attitude. Use open-ended questions in social media captions.
• •Keep it Real and Rooted in Austin: Authentically weave in references to Austin's culture, landmarks, and lifestyle. Share the "why" behind designs and the brand's local connections.
• •Highlight the Handcrafted & DIY Spirit: Remind your audience that items are hand-printed. This reinforces uniqueness, quality, and the passion behind the brand. Use words like "handcrafted," "original art," "small batch."
• •Maintain an Approachable and Slightly Playful Voice: While passionate, the tone isn't overly corporate or formal. Use conversational language. Slogans like "It'd be a lot cooler if you did" show a bit of humor.
• •Foster Community and Expression: Encourage user-generated content. Ask customers how they interpret "Let Your Mind Be Open" or how they style their Lymbo gear. Position the clothing as a tool for self-expression.

Social Perception

Lymbo Clothing is perceived as a genuine Austin-local brand that offers unique, hand-printed apparel with artistic designs. Customers appreciate the connection to Austin culture and the quality of the materials (e.g., soft shirts). There's a sense of supporting a small, passionate business with a "do it yourself" spirit. The brand is seen as a part of the Austin creative community.

Copy Examples

• •Headline: Austin Made. Globally Inspired. Let Your Mind Be Open. Body: From the heart of ATX, Lymbo brings you hand-printed threads that tell a story. Wear your art, live your vibe. #LymboClothing #AustinOriginal
• •Headline: More Than Just a Tee. It's a Mindset. Body: Lymbo isn't just about looking good (though you will). It's about feeling good, embracing openness, and repping the spirit of Austin. What does "Let Your Mind Be Open" mean to you today? #Lymbō #HandPrintedATX
• •Headline: Keep Austin Creative. Wear Lymbo. Body: Every Lymbo piece is hand-printed right here in Austin, born from a love for art, music, and this city we call home. Support local, stay unique. Shop our latest drops. [Link] #KeepAustinWeirdAndWonderful #LymboLocal
• •Headline: Your Vibe. Your Tee. Your Story. Body: We started Lymbo to share our art with the world. Now it's your turn to make it part of your expression. Find the design that speaks to you and let your mind be open. #LymboClothingCo #ArtYouCanWear #AustinStyle
• •Headline: Retro Comfort. Austin Soul. Body: Our super soft, retro-style tees are designed for comfort and hand-printed with Austin love. Perfect for festival days, Barton Springs hangs, or just letting your mind wander. Get yours and feel the difference. #LymboVibes #ATXLife #HandcraftedApparel