Brand Tone

friendly, approachable, passionate, and trustworthy

Brand Values

• •Ethical Sourcing and Production
• •High Quality & Natural Ingredients
• •Customer Well-being
• •Sustainability & Responsibility
• •Family-Oriented
• •Transparency

Best Practices

• •Always Emphasize "Vegan" and "Sensitive Skin-Friendly"
• •Use Warm, Approachable Language
• •Highlight the Sensory Experience
• •Maintain Honesty and Transparency
• •Incorporate a Touch of Fun and Delight

Social Perception

Customers perceive Lyla Lu Bath Co. as a high-quality, ethical, and customer-focused brand. They are trusted for their claims about being suitable for sensitive skin and for their vegan and cruelty-free stance. The products are seen as enjoyable, effective, and worth purchasing, with many customers highlighting repeat purchases and strong recommendations. The "family business" aspect also resonates positively with their audience.

Copy Examples

• •Headline: Treat Your Skin, Guilt-Free. Body: Discover the joy of vibrant, handcrafted bath treats that love your skin as much as you do. Lyla Lu is proudly Vegan Australia Certified, because self-care shouldn't cost the earth. Dive into pure, gentle goodness.
• •Headline: Bath Time Just Got a Whole Lot Brighter (and Kinder!). Body: Say goodbye to worries about harsh chemicals! Our handmade bath bombs and bubble baths are bursting with natural ingredients and stunning colors, perfect for even the most sensitive skin. Unwrap a little magic with Lyla Lu.
• •Headline: From Our Family to Yours: A Little Bit of Luxury, A Whole Lot of Love. Body: As a family-run Aussie business, we pour our hearts into every product. Experience the Lyla Lu difference – where specialist aromatherapy knowledge meets a passion for cruelty-free, vegan, and wonderfully effective bath care.
• •Headline: Sensitive Skin? We’ve Got You Covered in Bubbles! Body: Finally, bath products that delight your senses without upsetting your skin. Our mica-free, essential oil-infused creations are lovingly made to be gentle, colourful, and utterly blissful. Feel the Lyla Lu softness.
• •Headline: Why Choose Lyla Lu? Because Your Skin Deserves the Best (And So Do Animals!). Body: We're Australia's first Vegan Certified bath and body company for a reason. High-quality, handmade, and heavenly scented – experience the vibrant world of Lyla Lu and feel good inside and out.