Brand Tone

Authentic & Appreciative, Warm & Personal, Quality-Focused & Trustworthy, Aesthetically Minded & Inspiring, Transparent

Brand Values

• •Authenticity: Offering genuine, handcrafted Turkish products.
• •Craftsmanship: Valuing and promoting traditional weaving techniques and the unique story behind each handmade item.
• •Quality: Commitment to high-quality, natural, and durable materials.
• •Sustainability & Ethical Sourcing: Using organic cotton and supporting small, family-owned businesses. The brand explicitly mentions that their textiles are made of 100% organic cotton, locally grown in Turkey, and handwoven by local family-owned weaveries.
• •Customer Satisfaction: Providing good service, fast delivery, and a positive customer experience.
• •Well-being & Comfort: Promoting a sense of luxury, comfort, and well-being through their products.

Best Practices

• •Emphasize Heritage & Authenticity: Always weave in the Turkish origin, traditional craftsmanship, and the stories of the artisans or materials. Use words like "handwoven," "authentic," "traditional," "heritage."
• •Highlight Natural Quality & Sustainability: Focus on the benefits of natural materials (organic cotton, linen) and the brand's commitment to ethical and sustainable sourcing. Use terms like "natural," "organic," "sustainable," "eco-friendly."
• •Maintain a Warm and Personal Voice: Address the customer directly and warmly. Even in product descriptions, convey a sense of care and passion for the products. Consider the positive impact of personal touches like handwritten notes in the overall brand voice.
• •Focus on Sensory Experience and Well-being: Describe how the products feel (soft, luxurious) and the sense of comfort and well-being they bring to a home. Use evocative language that appeals to the senses.
• •Ensure Visual and Textual Harmony: The copy should always complement the brand's visual aesthetic (natural, cozy, stylish). The language used should evoke the same feelings as the images presented on the website and social media.

Social Perception

High-Quality Products, Excellent Service, Trustworthy & Recommended, Beautiful Aesthetics

Copy Examples

• •Headline (Website/Social Media): "Wrap Yourself in Authentic Turkish Craftsmanship. Discover Lykia's Handwoven Cotton Towels – Kind to Your Skin, Beautiful in Your Home."
• •Instagram Caption: "Each thread tells a story. ✨ Our Belen hammam towels are lovingly handcrafted in Turkey from a luxurious blend of cotton and linen, bringing unique artistry and natural softness to your everyday. #LykiaInterior #HandmadeHome #TurkishTradition #SustainableLiving"
• •Product Description Snippet: "Experience the unparalleled softness and absorbency of our traditionally woven pestemals. Made with 100% organic Turkish cotton by family artisans, these towels are not just a utility, but a piece of heritage designed for modern living."
• •Email Marketing Subject Line: "A Touch of Turkish Warmth for Your Home 🏡"
• •Facebook Ad Copy: "Tired of ordinary towels? Elevate your bath experience with Lykia's exquisite, handwoven Turkish textiles. Feel the difference of genuine craftsmanship and natural materials. Fast shipping from Denmark! Shop now for a piece of everyday luxury."