Brand Tone

authentic, appreciative, and quality-focused

Brand Values

• •Craftsmanship & Tradition
• •Quality
• •Authenticity
• •Sustainability & Ethical Practices
• •Customer Satisfaction

Best Practices

• •Tell the Story Authentically: Consistently weave in the narrative of Turkish craftsmanship, the handmade process, and the founders' passion. This reinforces the brand's core identity.
• •Focus on Sensory Language: Use descriptive words that evoke the softness, absorbency, and visual beauty of the textiles (e.g., "plush," "silky," "vibrant," "gentle embrace").
• •Emphasize Quality and Uniqueness: Regularly highlight the 100% organic cotton, the traditional weaving methods, and the charming imperfections that make each piece unique, justifying the premium nature of the products.
• •Maintain a Warm and Appreciative Voice: Whether in product descriptions, social media, or customer service, ensure the language is welcoming, helpful, and expresses gratitude towards customers and the artisans.
• •Highlight Ethical and Sustainable Aspects: Subtly but consistently mention the use of organic materials, support for local artisans, and efforts to reduce waste, appealing to conscious consumers.

Social Perception

A provider of high-quality, luxurious textile products; A trustworthy and reliable small business with excellent customer service; A brand that offers unique and beautiful items with a story behind them; An ethical and conscious choice due to its focus on handmade, organic, and sustainably-minded practices.

Copy Examples

• •Headline: Wrap Yourself in Turkish Tradition. Discover the Softness of Lykia Handwoven Towels. Body: Each Lykia towel is a testament to centuries of Turkish craftsmanship. Woven by hand in small family workshops, our 100% organic cotton towels offer unparalleled softness and absorbency. Experience the everyday luxury of authentic, ethically made textiles.
• •Social Media Post (with an image of colorful towels): Colors as unique as your home. ✨ Our vibrant towels are woven from high-quality, surplus yarns, meaning less waste and a one-of-a-kind touch for your bathroom. Embrace sustainable style without compromising on luxury. #LykiaDK #HandmadeHeaven #TurkishTowels #SustainableLiving
• •Product Description Snippet: Feel the Lykia difference. Our [Product Name] isn't just a towel; it's an experience. Lovingly crafted on traditional looms, its plush texture and superior absorbency will transform your daily routine. And because they're made with passion, they only get softer with every wash.
• •Email Marketing Subject Line: A Touch of Turkish Artistry for Your Home. Body Snippet: At Lykia, we believe in the beauty of the handmade. Our founders fell in love with Turkey's rich textile heritage, and we're thrilled to share that passion with you through our collection of exquisite towels and bathrobes. Discover pieces that tell a story.
• •"About Us" Excerpt: More than just a store, Lykia is a bridge to the vibrant culture and time-honored traditions of Turkish textile art. We partner directly with family-owned workshops, ensuring fair practices and preserving the skills passed down through generations. When you choose Lykia, you're not just buying a towel; you're supporting a legacy.