Brand Tone

Educational, Informative, Passionate, Enthusiastic, Authentic, Down-to-Earth, Welcoming, Friendly, Quality-Conscious, Proud, Community-Oriented

Brand Values

• •Quality & Excellence
• •Sustainability & Stewardship (Malama 'Aina)
• •Education
• •Family Heritage & Legacy
• •Authenticity & Transparency
• •Community & Collaboration
• •Ethical Practices

Best Practices

• •Embrace Storytelling: Share the rich family history, the journey of the cacao, and the connection to the land. Authentic narratives resonate deeply.
• •Educate with Enthusiasm: Don't just sell products; share knowledge about the unique qualities of Hawaiian cacao, sustainable farming, and the art of chocolate making. Let passion shine through.
• •Highlight "Malama 'Aina": Consistently weave in the value of sustainability and stewardship for the land, explaining what it means and how it's practiced.
• •Use Warm, Inclusive Language: Incorporate Hawaiian words like "Ohana" (family) and "Aloha" where appropriate, and maintain a friendly, welcoming tone that invites customers to be part of the Lydgate Farms community.
• •Showcase Quality and Accolades Naturally: Mention awards and recognition not just as boasts, but as affirmations of the dedication to excellence and the unique quality that customers can expect.

Social Perception

Highly Regarded for Quality, Exceptional Agritourism Experience, Authentic Hawaiian Experience, Sustainable and Ethical Leader, Knowledgeable and Passionate Staff, Premium Product

Copy Examples

• •Headline: From Our Kauai Farm, To Your Ohana: Taste the Aloha in Every Bite. Body: Discover the award-winning difference of Lydgate Farms. For five generations, we've nurtured this land, sustainably growing world-class cacao. Experience the journey from branch to bar and taste chocolate crafted with passion and the spirit of Hawaii.
• •Headline: More Than Chocolate, It's a Legacy. Body: At Lydgate Farms, "Malama 'Aina" – caring for the land – is our guiding principle. Join our #1 rated Kauai farm tour to learn about regenerative agriculture and sample fruits, honey, and, of course, our internationally acclaimed chocolate. Book your unforgettable experience today!
• •Headline: Award-Winning Cacao, Crafted with Conscience. Body: We're proud to produce some of the world's best cacao, recognized by the Cocoa of Excellence. But our mission goes deeper: to change the way the world tastes chocolate, one ethical, sustainable, and delicious bar at a time. Explore our single-origin Hawaiian chocolate collection.
• •Headline: The Sweetest Education You'll Ever Get. Body: Ever wondered where chocolate truly comes from? Our immersive farm tours unveil the magic, from vibrant cacao pods to rich, finished chocolate. Taste fresh tropical fruits, see vanilla beans growing, and indulge in a guided chocolate tasting that will delight your senses.
• •Headline: Kauai Sunshine & Aloha, Bottled and Barred. Body: Bring home the authentic taste of the Garden Isle. Our small-batch chocolates, farm-fresh honey, and fragrant vanilla are grown with generations of care and Kauai's natural blessings. Shop online or visit our new store in Kapaa!