Brand Tone

Enthusiastic & Positive, Value-Oriented/Promotional, Helpful/Solution-Oriented, Direct & Simple

Brand Values

• •Value for Money
• •Customer Satisfaction
• •Joy and Well-being
• •Convenience
• •Wide Selection

Best Practices

• •Create a Brand Voice Chart: Document key characteristics of your tone (e.g., "Positive," "Helpful," "Value-Driven," "Simple"). Include "do's and don'ts" for word choices and sentence structure. For Lyckrea, "Do use exclamation points to convey enthusiasm," "Don't use overly technical jargon."
• •Focus on "Well-being" and "Joy": Ensure these core concepts from the tagline are woven naturally into copy wherever appropriate. Connect product features to how they contribute to a customer's happiness or ease of life.
• •Highlight Value Clearly and Consistently: Whether it's through direct price call-outs, percentage savings, or phrases like "great value," the cost-benefit should be a recurring theme, reinforcing the "Rea" (sale) aspect of the name.
• •Use Simple, Accessible Language: Avoid overly complex vocabulary or sentence structures. The copy should be easy for a broad audience to understand, reflecting a friendly and approachable brand. Keep it concise and direct.
• •Maintain Positivity: Frame product descriptions and promotional messages in an optimistic and encouraging light. Focus on solutions and positive outcomes for the customer. Even when addressing a problem a product solves, do so with a hopeful and empowering tone.

Social Perception

The brand wants to be perceived as trustworthy, reliable, and customer-focused.

Copy Examples

• •Headline: Brighten Your Day, Not Your Wallet! ✨ Body: Discover amazing finds at Lyckrea that bring a smile to your face without breaking the bank. From clever home solutions to joyful gifts, we’ve got your happiness covered! Shop now for a little everyday magic.
• •Headline: Make Life a Little Easier (and More Fun!) solusi Body: Tired of the daily grind? Lyckrea offers a wide range of products designed to simplify your tasks and add a spark of joy to your routine. Great prices, happy vibes – guaranteed!
• •Headline: Your One-Stop Shop for Well-being & Wonder! 🛍️ Body: Looking for products that enhance your comfort, bring a little fun, or just make you feel good? Explore Lyckrea’s diverse collection today and find your new favorite things at prices you’ll love!
• •Headline: Deals That Delight! 🎉 Unbeatable Prices on Joyful Products. Body: At Lyckrea, we believe happiness shouldn't cost a fortune. That's why we're always sourcing fantastic products for your home, health, and hobbies at prices that make you cheer. Find your joy for less!
• •Headline: Happy Home, Happy You! 😊 Lyckrea Has What You Need. Body: Create a space you love with Lyckrea! From practical gadgets to charming decor, we deliver well-being and joy right to your doorstep. Fast shipping and easy returns make it even better!