Brand Tone

Whimsical and Playful, Elegant and Sophisticated, Approachable and Encouraging, Community-Focused and Friendly, Passionate and Enthusiastic

Brand Values

• •Creativity and Self-Expression
• •Tradition and Heritage
• •Quality and Craftsmanship
• •Community and Connection
• •Joy and Well-being
• •Modernity and Freshness
• •Graciousness and Humor

Best Practices

• •Embrace 'Playful Elegance': Balance sophisticated language with moments of lightheartedness, wit, and even a touch of 'cheeky' humor where appropriate. This reflects the brand's blend of classic inspiration and modern sensibility.
• •Foster Community & Connection: Use inclusive and welcoming language. Ask questions, encourage sharing of projects, and highlight customer creations to reinforce the friendly, community-focused aspect of the brand. Use phrases like 'join our community,' 'we love seeing your work,' or 'happy stitching!'
• •Highlight Heritage & Modernity: Weave in nods to the timeless tradition of needlepoint while emphasizing the fresh, contemporary appeal of Lycette's designs. Use phrases that bridge the old and new, like 'classic charm, modern twist' or 'heirlooms for today.'
• •Speak with Passion & Enthusiasm: Let the genuine love for needlepoint shine through. Use descriptive, evocative language to talk about colors, textures, and the joy of creating. Words like 'vibrant,' 'luxurious,' 'cherished,' and 'inspired' can convey this.
• •Maintain Visual & Verbal Consistency: Ensure that the visual aesthetic of social media posts, website imagery, and product photography aligns with the written tone. Bright, colorful, and stylish visuals should be paired with copy that is equally lively, sophisticated, and engaging. Use emojis thoughtfully on platforms like Instagram to enhance the playful and friendly tone.

Social Perception

Lycette Designs is widely perceived as a leader in modernizing needlepoint and making it appealing to a younger demographic. Customers and followers often describe the brand as vibrant, stylish, and a source of high-quality, unique designs. The founder, Jessica Chaney, is seen as an influential figure in the needlepoint community, passionate about the craft and fostering connections. The physical stores are viewed as beautiful, welcoming spaces that reflect the brand's aesthetic and create a positive shopping experience. There is a strong appreciation for the 'cheeky' and humorous designs that offer a fresh take on traditional needlepoint. While generally positive, there are some customer concerns regarding the cost of finishing services and occasional issues with online order fulfillment, as noted in specific forum discussions. Overall, the brand is seen as aspirational yet accessible, providing both high-quality products and a sense of belonging within the needlepoint community.

Copy Examples

• •Headline: Stitch Your Story, Elegantly. Body: Dive into a world of vibrant color and timeless tradition. At Lycette Designs, every canvas is an invitation to create something uniquely yours, an heirloom infused with modern charm and playful sophistication. Find your next passion project with us. #LycetteDesigns #NeedlepointJoy
• •Headline: More Than Just a Hobby, It’s a Happy Place. Body: Unwind, create, and connect. Lycette Designs offers a curated collection of cheeky and chic needlepoint kits, designed to bring a smile to your face and a touch of handmade luxury to your life. Join our vibrant community of stitchers! #ModernNeedlepoint #StitchTherapy
• •Headline: Grandmillennial Style, One Stitch at a Time. Body: Embrace the charm of yesteryear with a fresh, modern twist. Our hand-painted canvases blend classic motifs with playful elegance, perfect for crafting pieces that tell your unique story. Discover designs that are as spirited and sophisticated as you are. #LycetteNeedlepoint #CheekyChic
• •Headline: From Our Hands to Yours: The Art of Needlepoint, Reimagined. Body: Passionately designed and thoughtfully curated, Lycette Designs brings you the finest needlepoint canvases, luxurious fibers, and a sprinkle of Palm Beach whimsy. Let's create something beautiful together that will be cherished for generations. #HeirloomStitching #CreativeEscape
• •Headline: Warning: May Cause Extreme Happiness & Excessive Compliments. Body: Our needlepoint kits are known for their fresh designs, vibrant colors, and a delightful touch of sass. Perfect for gifting (or keeping all to yourself!). Ready to pick up a needle and add a little playful elegance to your world? #NeedlepointWithAttitude #LycetteDesigns