Brand Tone

Passionate, Story-driven, Accessible, Inclusive, Confident, Rebellious, Community-Oriented, Local, Educational, and Engaging

Brand Values

• •Historical Storytelling & Reinterpretation
• •Quality & Craftsmanship
• •Authenticity & Individuality
• •Accessibility of Art
• •Community & Local Support
• •Legacy & Investment
• •Innovation & Challenging Norms

Best Practices

• •Embrace Storytelling: Always weave in the narrative behind the artwork or the historical figure. Highlight the "why" behind each piece and collection. Use phrases like "Discover the story of..." or "Uncover the symbolism in..."
• •Use Confident & Evocative Language: Employ strong verbs and descriptive adjectives that convey passion, rebellion, and the unique artistic vision. Words like "bold," "vibrant," "reimagined," "iconic," "unapologetic" can be effective.
• •Highlight Quality & Local Roots: Consistently mention the commitment to museum-quality, in-house production, and local sourcing. This reinforces trustworthiness and the brand's community values.
• •Maintain an Educational & Engaging Voice: Share insights into the artistic process, historical research, or the meaning behind symbols. Encourage interaction and make art feel approachable, even when discussing fine art.
• •Speak to the "Rebel, Founder, Icon" Within the Customer: Frame messaging to resonate with individuals who appreciate history, innovation, individuality, and challenging conventions. Connect the values of the depicted figures to the aspirations of the audience.

Social Perception

Positive & Admiring, Appreciative of Quality, Community-Focused, Engaged Collectors

Copy Examples

• •Headline: Beyond the Canvas: Own a Piece of Rebellious History. Body: LX Artworks isn't just art; it's a conversation. Lindsay Ekstrom resurrects icons, rebels, and founders, infusing their timeless stories with a bold, modern pulse. Discover portraits that speak volumes.
• •Headline: Art That Rewrites the Rules. And History. Body: Forget dusty portraits. LX Artworks reimagines the legends you thought you knew. Each piece is a vibrant clash of classic form and pop energy, meticulously crafted to tell their hidden stories. Dare to see history differently.
• •Headline: More Than Decor. It's Your Legacy. Body: Invest in art that resonates. LX Artworks offers original paintings and museum-quality prints that are more than just beautiful – they're statements. Locally crafted, globally admired. Start your collection today.
• •Headline: Unleash Your Inner Icon. Body: Our "Rebels, Founders & Icons" collection celebrates the unapologetically authentic. Find the piece that reflects your spirit and tells your story. High-quality prints, apparel, and more – art for every revolutionary soul.
• •Headline: The Story's in the Details. The Craftsmanship? Unmistakable. Body: From Lindsay Ekstrom's deep historical dives to our in-house, museum-quality printing, every LX Artworks piece is a testament to passion and precision. Experience art that's as thoughtfully made as it is visually stunning.