Brand Tone

passionate, expert, and transparent

Brand Values

• •Uncompromising Quality
• •Tradition and Craftsmanship
• •Natural and Organic Production
• •Sustainability
• •Customer Connection and Education

Best Practices

• •Lead with Passion and Quality: Every piece of copy, from a product label to a social media post, should reflect the brand's core commitment to quality and the passion behind the products. Use words that convey dedication and expertise.
• •Be Transparent and Educational: Share details about the production process, the origin of ingredients, and the benefits of the products. This builds trust and positions Ölwerk as a knowledgeable guide for consumers.
• •Emphasize "Made in Berlin": Highlighting the local, artisanal nature of the brand connects with consumers who value authenticity and supporting local businesses. Mentioning their Berlin manufactory grounds the brand in a specific place of craft.
• •Maintain a Professional yet Inviting Voice: The tone should be expert but not elitist. It should be welcoming, encouraging customers to visit, ask questions, and experiment with the products in their own kitchens.
• •Use High-Quality Visuals: The quality of the copywriting should be matched by the quality of the photography and design. Visuals should be clean, natural, and appetizing, reflecting the premium nature of the products themselves.

Social Perception

Ölwerk is perceived as a high-quality, artisanal brand that is a respected part of Berlin's local food scene. Customers and partners see them as a trustworthy producer of premium, organic oils and other fine foods. The association with Slow Food enhances their reputation as a brand that values traditional, sustainable, and high-quality food production. The narrative of being a small manufactory adds to their appeal, attracting customers who want to support independent businesses with a strong ethos. They are viewed as both traditional in their methods and innovative in meeting the needs of modern, health-conscious consumers.

Copy Examples

• •Taste the Craft. The pure essence of [Herb/Spice], cold-pressed with passion in our Berlin Ölmanufaktur.
• •More than just an oil, it's a piece of our passion. Our organic linseed oil is gently cold-pressed to preserve the precious Omega-3s and nutty flavor you love. How do you use yours? #Ölwerk #Berlin #ColdPressed #Organic #HealthyFats
• •From carefully selected organic olives to your table. At Ölwerk, we believe in quality without compromise. That’s why our extra virgin olive oil is cold-pressed only once, capturing a pure, unadulterated taste of nature. Experience the difference that true craftsmanship makes.
• •Discover Berlin's heart of liquid gold! Visit our Ölwerk store in Charlottenburg to see how our organic oils are made, sample our latest creations, and take home a taste of true craftsmanship. We're open Monday to Saturday! [Link to opening hours]
• •Why Cold-Pressed? Unlocking the Full Potential of Natural Oils.