Brand Tone

Empathetic & Supportive, Informative & Trustworthy, Authentic & Real, Conscious & Responsible, Approachable & Friendly

Brand Values

• •Mother & Parent Empowerment
• •Highest Quality & Safety
• •Transparency
• •Sustainability & Environmental Responsibility
• •Innovation
• •Family-Friendly Culture
• •No Taboo Topics

Best Practices

• •Speak Parent-to-Parent: Use relatable language that acknowledges the realities of parenthood. Avoid overly technical jargon unless explained simply. Maintain an empathetic and understanding voice.
• •Prioritize Honesty and Transparency: Be upfront about ingredients, sourcing, and the science behind your products. If addressing sensitive topics (like feeding choices), do so with openness and support.
• •Educate and Empower: Provide valuable information that helps parents make informed decisions. Position the brand as a knowledgeable and trustworthy resource, not just a seller of products.
• •Champion Your Values Consistently: Weave your core values (organic, sustainability, mother empowerment, transparency) into all communications, from product descriptions to social media posts and blog articles.
• •Use Inclusive and Supportive Language: Foster a sense of community. Avoid language that could be perceived as judgmental or prescriptive. Reinforce messages of support and understanding (e.g., #coolmomsdontjudge).

Social Perception

Trusted Quality, Ethical & Responsible, Supportive of Mothers, Innovative & Science-Backed, Premium Brand

Copy Examples

• •Headline: Nourishing Your Little One, Supporting You. Every Step of The Way. Body: At Löwenzahn Organics, we believe in giving your baby the best start with pure, organic nutrition, crafted with love and science. And because we're founded by mums, we know that supporting you is just as important. #coolmomsdontjudge #LöwenzahnLove
• •Headline: Transparency You Can Trust. Goodness You Can See. Body: From our carefully selected organic farms to the final gentle formula, we're open about every ingredient and every step. Because you deserve to know exactly what nourishes your baby. Explore our commitment to quality. [Link to transparency page]
• •Headline: Real Ingredients for Real Parenting Moments. Body: Our organic baby foods are made with whole ingredients, just like you'd choose. No unnecessary additives, just pure goodness to support those messy, magical, real-life moments. Because real is beautiful.
• •Headline: Gentle on Tiny Tummies, Kind to Our Planet. Body: We choose sustainable ingredients like plant-based DHA from algae and responsibly sourced organic milk. For healthy babies and a healthier world for them to grow in. Learn about our sustainability promise.
• •Headline: More Than Organic. It's a Promise. Body: Löwenzahn Organics is our promise to you: the highest quality, scientifically-backed nutrition, unwavering support for parents, and a deep respect for nature. Because the first 1,000 days shape a lifetime.