Tono de Marca

Romantic, aspirational, encouraging, inclusive, and value-oriented.

Valores de Marca

• •Love and Dedication
• •Accessibility and Affordability
• •Quality

Mejores Prácticas

• •Lead with the "Why": Always circle back to the founding story of love and dedication. Whether in an ad or a product description, this narrative is your most unique asset and should be woven into the copy.
• •Balance Emotion and Benefit: Pair romantic, aspirational language with clear, practical benefits. One captures the heart, the other convinces the mind.
• •Use Empowering Language: Frame your products as tools for self-confidence and happiness, not just for appealing to others. Use phrases like "for the self-confidence and happiness deep within."
• •Emphasize "Affordable Quality": Never just say "cheap." Use terms like "affordable," "cost-effective," "value," and "accessible" while simultaneously mentioning "high-quality," "premium," and "meticulous research" to build trust.
• •Develop a Brand Voice Guide: Formally document your tone, key messaging pillars, and approved terminology. This ensures consistency across all brand communications.

Percepción Social

Due to the lack of third-party reviews and social media presence, the public's perception of L&WEN is largely undefined and limited to how the brand presents itself. The intended perception is that of a heartfelt, sincere brand offering affordable quality, but this lacks external validation.

Ejemplos de Copy

• •A Love Story in Every Palette. ✨
• •Your most beautiful chapter starts at your fingertips. Our 14-piece Nail Extension Gel Kit was created with love, so you can express your inner confidence and style. Quality that lasts, at a price you'll adore.
• •Infinite Beauty, Inspired by Love. Discover high-quality makeup designed for every woman.
• •Beauty shouldn't be a luxury, it should be a love letter to yourself. Our founders believed this, and it’s why we created L&WEN. Tap to shop our collection of safe, affordable, and dazzling makeup.
• •L&WEN isn't just a name. It's a promise. A promise born from a simple act of love, dedicated to bringing you the joy of beauty without compromise.