Brand Tone

Enthusiastic, Passionate, Knowledgeable, Authoritative (but approachable), Community-Focused, Modern & Tech-Savvy

Brand Values

• •Quality & Performance
• •Customization & Personalization
• •Expertise & Support
• •Community Engagement
• •Passion for Gaming

Best Practices

• •Speak the Gamer's Language: Use terminology, slang (appropriately), and references that resonate with the PC gaming community (e.g., "FPS," "bottleneck," "RGB everything," "meta"). Avoid overly corporate or generic jargon.
• •Show, Don't Just Tell, Enthusiasm: Let genuine passion for gaming and hardware shine through. Use enthusiastic language, emojis where appropriate (especially on social media), and share excitement about new tech and games.
• •Balance Expertise with Accessibility: While showcasing technical knowledge is important, explain complex topics in a way that's understandable to a broader range of gamers, not just hardcore techies. Offer advice and solutions.
• •Foster Interaction: Ask questions, run polls, encourage user-generated content (like sharing their setups), and respond to comments and messages promptly and in the established brand tone. This reinforces the community aspect.
• •Maintain Visual Consistency: Ensure that the tone of the copy is matched by the visuals used (e.g., high-quality images of sleek builds, dynamic product shots, engaging video content). The overall aesthetic should align with the modern, tech-savvy, and enthusiastic gamer vibe.

Social Perception

Positive: Customers likely appreciate the ability to get custom-built PCs tailored to their needs, the range of components available, and potentially the expertise offered. They are likely perceived as a specialist retailer and system builder for PC gamers, rather than a general electronics store.

Copy Examples

• •Unleash beast mode! 🚀 The latest [GPU Model] just dropped at Lvl Up Gaming, ready to crush those frame rates. Check out the specs and snag yours before they vanish! #NextGenGaming #PCMasterRace #LvlUpYourRig
• •Feast your eyes on this absolute beast of a build for @[CustomerTag]! Rocking a [CPU] and [GPU] combo, this rig is set to dominate. What game would you fire up first on this machine? Let us know! 👇 #CustomPC #GamingSetup #PCBuildsUK
• •Is your trusty rig starting to show its age? Don't ditch it, Lvl Up it! Our expert upgrade service can breathe new life into your PC, boosting performance where it matters most. DM us for a consultation! #PCUpgrade #GamingPC #TechSupport
• •Weekend gaming plans sorted? We're diving back into [Popular Game]! What's on your playlist, Lvl Up crew? Share your current obsessions! #GamingCommunity #WeekendVibes #UKGamers
• •Stuttering gameplay got you down? Our latest blog post breaks down 5 common causes and how to fix them. Level up your troubleshooting skills! Link in bio. #PCTips #GamingHelp #LvlUpKnowledge