Brand Tone

Energetic and Dynamic, Social and Community-Focused, Chic and Cool, Inclusive and Welcoming, Playful and Fun

Brand Values

• •Community
• •Experience
• •Energy and Fun
• •Style/Trend-Awareness
• •Accessibility (to a degree)

Best Practices

• •Use Energetic Language: Incorporate active verbs and vibrant adjectives that convey movement, excitement, and a contemporary feel (e.g., "fast-paced," "high-energy," "iconic," "hottest," "fire").
• •Emphasize Social Benefits: Highlight the community aspect, meeting new people, and the fun, social atmosphere alongside the sport itself. Use words like "community," "crew," "social," "join us."
• •Maintain a "Cool" & Confident Vibe: Write with a subtle swagger and a sense of being in-the-know, appealing to a trend-conscious audience without being alienating. Avoid overly formal or stuffy language.
• •Keep it Concise and Engaging: Especially for social media, use shorter sentences, get straight to the point, and use calls to action that encourage interaction or booking. Emojis can be used sparingly to enhance the tone.
• •Visual-Verbal Cohesion: Ensure the language used in copy aligns with the brand's visual identity (e.g., images of stylish people on chic courts). The copy should feel like a natural extension of what people see.

Social Perception

Trendy and Desirable, High-Energy and Social, Community-Oriented, Good Quality Experience

Copy Examples

• •Headline: LA's Hottest Court Is Calling. Body: Don't just play tennis. Experience LVBL.club. Fast-paced Liveball, rooftop views, and your new favorite crew. Book your spot – link in bio. #LVBLclub #LATennis #RooftopTennis #Liveball
• •Headline: Level Up Your Tennis Game (And Your Social Life). Body: Join the LVBL.club community for high-energy Liveball sessions that are as much about the fun off-court as the fire on it. All levels welcome. Find your next game at lvbl.club. #TennisLife #SocialTennis #GetLVBLD
• •Headline: This Isn't Your Parents' Tennis Club. Body: It's LVBL.club. Where the music's on, the energy's high, and the views are almost as good as your backhand. Explore our locations in LA, Miami & NYC. #ModernTennis #LVBL #TennisCulture
• •Headline: Serve. Vibe. Repeat. Body: That's the LVBL.club way. Join our iconic Liveball games and discover why we're giving tennis its cool back. New sessions added weekly – check lvbl.club. #PlayLVBL #TennisCommunity #CoolTennis
• •Headline: Your Weekend Plans Just Got LVBL'D. Body: Rooftop courts, sunshine, fast-paced games, and the best tennis community around. What are you waiting for? Sign up for a Liveball session via the link in our bio! #LVBLWeekend #TennisParty #JoinTheClub