Brand Tone

Aspirational, Dreamy, Feminine, Trendy, Playful, Whimsical, Direct, Promotional, Engaging, Community-Oriented

Brand Values

• •Style & Aesthetics
• •Variety & Discovery
• •Accessibility
• •Self-Expression
• •Joy & Whimsy

Best Practices

• •Develop a Brand Voice Guide: Clearly document the desired tone (e.g., dreamy, feminine, playful, direct), key vocabulary, a "words we use/don't use" list, and examples. Share this with anyone creating content.
• •Prioritize Visual-Lyrical Language: Use descriptive and evocative language that complements the visual nature of the products, especially on platforms like Instagram and Pinterest. Think "shimmering," "ethereal," "whispers of," "sun-kissed."
• •Balance Aspiration with Clarity: While the tone can be dreamy, ensure product descriptions are also clear, informative (materials, sizing), and manage expectations.
• •Adapt Tone to Platform, Not Core Identity: While the core tone remains, slightly adjust its expression based on the platform. For example, Instagram might be more aspirational and visual, while a Facebook ad might be more direct and promotional. The underlying femininity and trendiness should still shine through.
• •Engage Authentically: When responding to comments or messages, maintain the established brand personality. If it's playful and friendly, ensure customer service interactions reflect this while still being helpful and professional.

Social Perception

Visually Appealing, Trendy & Affordable, Source of Discovery, Mixed

Copy Examples

• •Instagram Post (Aspirational & Dreamy): Lost in a daydream, wrapped in moonlight ✨ Our new Celestial Collection has arrived to add a touch of magic to your everyday. Discover pieces that sparkle with possibility. #LuxyMoon #DreamStyle #NewCollection #CelestialVibes
• •Website Product Description (Feminine & Trendy - for a floral dress): Bloom with grace in our 'Garden Whisper' Midi Dress. Featuring a delicate floral print and a flattering silhouette, this dress is your perfect companion for sun-drenched afternoons and romantic evenings. Feel effortlessly chic and feminine. Shop now and let your style blossom. #FloralDress #FeminineFashion #TrendyStyle
• •Facebook Ad (Direct & Promotional, with a touch of whimsy): ✨ Your style called, it wants a Luxy Moon upgrade! ✨ Get FREE Worldwide Shipping on all orders + 20% OFF our 'Enchanted Home' collection this week only! Don't miss out on making your space (and wardrobe!) a little more magical. Shop Now! #LuxyMoonSale #FreeShipping #HomeDecor #FashionFinds
• •Pinterest Pin Description (Playful & Discovery-Oriented - for quirky earrings): Why be boring? Let your ears do the talking with these playfully unique 'Cosmic Critter' earrings! ✨ Perfect for adding a pop of personality to any outfit. Pin it now, wear it forever! #LuxyMoon #UniqueJewelry #PlayfulStyle #StatementEarrings #PinterestFinds
• •Email Subject Line (Engaging & Aspirational): Open for a little everyday magic, [Customer Name]? ✨ Your next favorite find is waiting...