Brand Tone

Supportive and Encouraging, Professional and Quality-Focused, Community-Oriented, Accessible and Helpful, Modern and Elegant

Brand Values

• •Quality
• •Customer Success & Support
• •Community Focus
• •Reliability
• •Accessibility
• •Elegance and Modernity

Best Practices

• •Always Emphasize Quality and Premium Nature: Consistently use terms like "premium," "high-quality," "luxe," "elegant," and "finest" when describing products and the brand.
• •Maintain a Supportive and Encouraging Voice: Frame copy to empower and assist customers, whether they are beginners or established businesses. Phrases like "We're here to help," "supporting your journey," "elevate your craft" can be effective.
• •Highlight Canadian Identity and Community Focus: Subtly remind customers of the brand's Canadian roots and its dedication to the local and broader candle-making community.
• •Be Informative and Helpful: Provide clear, concise information about products and processes. Offer tips and guidance that add value for the customer, reinforcing the brand as a knowledgeable resource.
• •Ensure Visuals and Text are Cohesive: The modern, elegant, and clean aesthetic seen in product photography should be matched by clear, sophisticated, and inspiring language in all written content.

Social Perception

Customers highly rate the quality of the products, especially the unique and elegant jars. The customer service, particularly the helpfulness of staff like Monica, is frequently praised. Fast shipping and reliable order fulfillment (including convenient local pickup) are appreciated. The brand is seen as a trusted Canadian supplier that supports both hobbyists and small candle businesses.

Copy Examples

• •Headline for New Premium Jars: "Elevate Your Craft: Discover Our New Collection of Luxe Vessels, Designed for Stunning Creations."
• •Social Media Post (Instagram/TikTok): "Dreaming of the perfect candle? ✨ We're here to help! From velvety waxes to captivating fragrances and elegant jars, find everything you need to bring your vision to life. Proudly Canadian and supporting makers like you! #LuxyMCandleSupply #CandleMakingCanada #PremiumSupplies"
• •Website About Us Snippet: "At LuxyM, we're more than just a supplier; we're your partners in creativity. Founded from a passion for the art of candle making, we provide fellow Canadian artisans with premium, high-quality supplies and the supportive service you deserve."
• •Product Description (Fragrance Oil): "Unleash captivating aromas with our [Scent Name] fragrance oil. Expertly crafted for exceptional hot and cold throw, this premium, non-toxic scent will transform your candles into an unforgettable experience. Perfect for your luxury line."
• •Email to Subscribers (New Blog Post): "Hello Candle Makers! 👋 Ready to perfect your pour? Our latest blog post is live, packed with tips on [Blog Post Topic]. We're committed to helping you create beautiful, high-performing candles every time. Read now and ignite your inspiration!"