Brand Tone

Educational & Authoritative, Supportive & Empowering, Professional & Polished.

Brand Values

• •Quality & Excellence
• •Education
• •Empowerment
• •Passion

Best Practices

• •Prioritize "For Pros, By Pros" Language: Always write as if you are speaking to a fellow professional. Use correct industry terms (e.g., "retention," "isolation," "polymerization") to build authority and trust.
• •Balance Education with Promotion: Frame sales and product launches within an educational context. Instead of just saying "buy this," explain why it will help a lash artist improve their work or business.
• •Maintain a Supportive and Empowering Voice: Use words that build confidence, such as "elevate your craft," "master the technique," and "build your dream business." Celebrate the successes of your community.
• •Create a Style Guide: Document key brand voice attributes. For example: "Tone: Professional, educational, empowering. We do not use slang. We use positive and encouraging language. We are experts, not just sellers." This ensures anyone writing for the brand is consistent.
• •Let Passion Shine Through: Infuse the copy with genuine passion for the art of lashing. Share stories, highlight the "why" behind a product's creation, and connect with the audience on a shared love for the craft. This humanizes the brand beyond just being a supplier.

Social Perception

Trusted Supplier, Educational Leader, and Aspirational for aspiring lash artists.

Copy Examples

• •The wait is over. Meet 'Infinity Bond' — our new 0.5-second drying time adhesive. Engineered for the master artist who demands speed without sacrificing retention. Give your clients the long-lasting, beautiful lashes they deserve. Link in bio to level up your toolkit. #LashArtist #ProfessionalLashes #AmyJuneLashes
• •Turn your passion into a profession. Ready to start your career in the booming lash industry? Our foundational training course, led by industry expert Amy June, gives you the hands-on skills and business knowledge you need to succeed. Limited spots available for our next certification. Enroll today! #LashTraining #BeautyCareer #LashCertification
• •The Artist Appreciation Event Is Here! To thank our incredible community, enjoy 20% off all lash trays and tweezers. Stock your studio with the premium quality supplies that set you apart. Shop now. #LashSupplies #LashPro
• •Are you making this common volume lashing mistake? Hey [Artist Name], creating the perfect volume fan requires precision. A common pitfall is an unbalanced base. We just posted a new tutorial on the blog that breaks down how to ensure every fan is perfectly symmetrical for maximum fluff and longevity. Read the post and perfect your technique! #LashEducation #VolumeLashes
• •Wispy Hybrid Set Inspiration. A stunning wispy hybrid look created using our C-Curl 0.05mm volume lashes and 0.15mm classic lashes. The perfect blend of drama and elegance for any client. Shop the products used on amyjunelashes.com. #LashInspo #HybridLashes #WispyLashes