Brand Tone

Nurturing, Natural, Uplifting, Authentic, Grounded

Brand Values

• •Natural & Clean
• •Well-being & Self-Care
• •Ethical Practices
• •New Zealand Made & Owned
• •Quality & Efficacy
• •Sustainability

Best Practices

• •Highlight New Zealand origins and ethically sourced ingredients.
• •Emphasize the benefits for sensitive skin and overall well-being.
• •Balance 'Alchemy & Science' with accessible language.
• •Focus on the ritualistic aspect of self-care, not just product features.
• •Maintain transparency about ingredients and production processes.

Social Perception

Trusted provider of natural self-care products, distinct from other 'Luxe' beauty brands, supportive of the local economy.

Copy Examples

• •"Transform your daily routine into a meaningful ritual with our natural skincare."
• •"Experience the power of New Zealand botanicals for healthy, radiant skin."
• •"Our Quartz Infused Sprays are designed to uplift your mood and promote emotional well-being."
• •"Clean & Conscious Self-Care: Food for your body, mind + soul."
• •"Crafted with love in New Zealand, using only the finest natural ingredients."