Brand Tone

Trustworthy and Aspirational

Brand Values

• •Authenticity
• •Trust and Reliability
• •Quality and Transparency
• •Sustainability
• •Accessibility to Luxury

Best Practices

• •Prioritize "Authenticity" in Language: Always lead with messaging about authentication. Use phrases like "Entrupy Verified," "100% Authentic, Guaranteed," and "Meticulously Inspected" in product descriptions, bios, and ads to continuously reinforce your primary value.
• •Maintain an Aspirational yet Accessible Voice: Use sophisticated and elegant language ("timeless," "iconic," "curated") but keep sentences clear and direct. Avoid overly casual slang to maintain a premium feel, but remain friendly and approachable in customer interactions.
• •Be Transparent in Every Description: For each item, clearly list its condition, what it comes with (box, dust bag, cards), and any minor imperfections. This builds trust and manages customer expectations, reducing post-purchase issues.
• •Emphasize Sustainability as a Benefit: Frame "pre-loved" not just as cheaper, but as a smarter, more conscious choice. Use terms like "sustainable luxury," "circular fashion," and "give a new life to luxury" to appeal to the modern, eco-aware consumer.
• •Ensure Visual Consistency: All photography and videography should be high-quality, well-lit, and have a clean, minimalist background. This visually reinforces the brand's commitment to quality and luxury, making the pre-owned items look as desirable as new ones.

Social Perception

The general perception of Luxury Preloved SG is positive, with customers viewing it as a reliable and legitimate source for authentic second-hand luxury goods. Reviews and testimonials highlight the quality of the products, often described as being in "excellent condition," and the efficiency of the transaction process. The emphasis on being an Entrupy Verified Business significantly bolsters its credibility within a market where buyer skepticism can be high. The brand is seen as a key player in Singapore's growing pre-owned luxury market, which caters to both seasoned collectors and first-time buyers looking for value.

Copy Examples

• •Timelessness, authenticated. This Chanel Classic Flap is more than a bag; it's a piece of fashion history waiting for its next chapter. Meticulously verified by Entrupy and preserved in excellent condition. Own the icon you've always dreamed of. Tap to shop The Authenticated Collection.
• •Your closet holds value. Let your pre-loved luxury find a new home. With Luxury Preloved SG, consigning is simple, secure, and rewarding. We handle the authentication, photography, and sale. Turn your treasured pieces into new possibilities today. Learn more about our consignment service.
• •Sustainable Luxury, Uncompromised Authenticity. Discover curated and 100% verified pre-owned treasures from Dior, Chanel, and more. Your journey to conscious elegance starts here.
• •She's an icon, she's a legend... and she's looking for a new home! This stunning Louis Vuitton Neverfull is in amazing condition and ready for all your adventures. Authenticity guaranteed. #PrelovedLuxury #SustainableFashion #LVNeverfull #Singapore
• •Just In: A Fresh Curation of Authenticated Chanel & Hermès