Brand Tone

Aspirational yet Accessible

Brand Values

• •Authenticity
• •Sustainability
• •Accessibility & Value
• •Quality & Curation
• •Community & Trust

Best Practices

• •Balance Aspiration with Inclusivity: Use elegant, sophisticated language that reflects the luxury products, but keep the tone warm and inviting to avoid alienating potential customers. The message should be 'luxury is for you, too.'
• •Lead with Authenticity and Trust: Every piece of copy, from social media captions to product descriptions, should reinforce the guarantee of authenticity. This is the primary reason customers will choose your boutique over other resale options.
• •Tell the Story of Sustainability: Don't just sell a product; sell the concept. Frame the purchase as a smart, sustainable, and stylish choice. Highlight the value of the circular economy in your messaging.
• •Highlight the Curation: Emphasize that items are 'hand-selected,' 'curated,' or 'expert-approved.' This differentiates the boutique from a standard thrift store and justifies the premium-quality positioning.
• •Engage the Community Directly: Use 'you' and 'your' to speak directly to the customer. Ask questions in social media posts and celebrate both consignors and buyers to build a loyal community around the brand. Acknowledge the local PEI roots to strengthen this connection.

Social Perception

Overwhelmingly positive. Viewed as a reputable and trusted destination for both consignors and buyers, praised for knowledgeable staff, high-quality items, and excellent service. Highlighted as a key player in the local fashion scene and resilient in adapting to consumer spending.

Copy Examples

• •The icon that needs no introduction. This timeless Chanel Classic Flap has just arrived, ready for its next chapter. Crafted in France and authenticated by our experts, it is more than a bag it is a piece of fashion history. Available online now.
• •Choosing consignment is choosing style with substance. Every beautiful piece that finds a new home in our boutique is one less item in a landfill. Thank you to our incredible community of consignors and shoppers for making sustainable fashion a reality in PEI! #SustainableStyle #CircularFashion
• •Your Destination for Authenticated Pre-Owned Luxury. Timeless Style, Trusted Quality.
• •A Private Unveiling | As a valued member of the Luxury Market family, we are giving you exclusive first access to our new arrivals from Louis Vuitton and YSL before they go public. Shop the collection now.
• •This Gucci Marmont wallet-on-chain combines timeless design with versatile function. In mint condition, its smooth matelass e leather and iconic GG hardware show minimal signs of its previous life. A perfect companion for evenings out or for elevating your daily errands, this piece has been carefully authenticated to ensure its quality and heritage.