Brand Tone

sincere, appreciative, playful, and modern

Brand Values

• •Natural and Pure
• •Handmade Quality
• •Cruelty-Free
• •Customer-Centric
• •Sensory Experience

Best Practices

• •Lead with Passion and Sincerity: Always communicate from a place of genuine love for the craft and respect for nature and the customer. Use words that convey this passion.
• •Focus on the Sensory Experience: Use descriptive and evocative language that appeals to the senses of smell, touch, and sight to describe the products.
• •Maintain a Grateful Tone: Regularly acknowledge and feature positive customer feedback. This reinforces the brand's customer-centric value and builds community.
• •Educate Gently: When explaining the benefits of natural ingredients or the handmade process, do so in an informative but accessible and non-technical way, as seen in their blog posts.
• •Balance Luxury with Playfulness: While the core is 'luxury handmade,' don't be afraid to inject personality and humor, especially with products like the 'Fun&Play' candles, to show a modern and relatable side.

Social Perception

Overwhelmingly positive, praised for high quality, natural ingredients, pleasant scents, craftsmanship, gentleness, effectiveness, and aesthetic appeal suitable for gifts.

Copy Examples

• •Immerse yourself in nature's embrace. Our new [Soap Name] bar, crafted with the finest Cretan olive oil and infused with [key ingredient], is more than a soap – it's a daily ritual of self-love. Feel the purity, breathe in the serenity.
• •We believe in the power of the earth. That's why we only use pure, natural ingredients in our handmade soaps. No harsh chemicals, no compromises. Just gentle, loving care for your skin, the way nature intended.
• •Treat yourself or someone special to a moment of pure bliss. This week, enjoy 15% off our entire collection of handmade soaps and bath products. Because everyone deserves a little luxury.
• •Light up your space with more than just a flame. Our 'Fun&Play' candles are designed to add a touch of humor and modern style to your home. The perfect conversation starter and a unique gift for any occasion.
• •Create a memory that lingers. Our beautifully handcrafted soaps and candles make for unique and cherished favors for your special day. Let us help you find the perfect scent to celebrate your new beginning.