Brand Tone

Aspirational yet Accessible, Confident & Transparent (about being 'inspired by'), Enthusiastic & Engaging, Value-Oriented, Slightly Playful/Savvy

Brand Values

• •Affordability
• •Quality Alternatives
• •Customer Satisfaction
• •Accessibility of Luxury
• •Transparency (regarding 'dupes')

Best Practices

• •Always Emphasize 'Inspired By': Consistently use phrases like 'inspired by,' 'our version of,' or 'reminiscent of' to maintain transparency and manage expectations. Avoid language that could be seen as deceptive or claiming to be the original. This builds trust.
• •Focus on the Benefit (Luxury Experience, Savings): Highlight what the customer gains – the ability to experience a luxurious scent profile, the joy of a beautiful fragrance, and the significant cost savings. Frame it as a smart, savvy choice.
• •Use Aspirational Yet Inclusive Language: Words like 'indulge,' 'exquisite,' 'signature scent' can evoke luxury, while phrases like 'for everyone,' 'accessible,' 'smart choice' make it feel attainable.
• •Maintain a Confident and Positive Voice: Be proud of the quality and value offered. Address potential skepticism by being open and focusing on the positive aspects of the product (e.g., scent accuracy, good ingredients for the price point).
• •Engage and Build Community: Use a conversational tone on social media. Ask questions, respond to comments, and share user-generated content (with permission). This fosters a sense of belonging and reinforces the idea that customers are making a smart, shared discovery.

Social Perception

Positive (among target audience), Skeptical/Mixed (among brand purists/general public), Savvy Shoppers, Community Focused (within niche)

Copy Examples

• •✨ That NEW NEW feeling! ✨ Obsessed with [Designer Brand's Name]? You'll fall head over heels for our 'Inspired By' version, '[LuxuryDupes Product Name]'! 😉 Get ready for compliments without emptying your wallet. Tap to shop your new signature scent. #LuxuryDupes #InspiredBy #[PopularScentNote] #AffordableLuxury #ScentObsessed
• •Indulge Your Senses. Not Your Bank Account. Discover our collection of exquisite fragrances, inspired by the world's most iconic scents. Luxury for Less is just a click away. Shop Now & Save.
• •🤫 Your Secret to Smelling Like a Million Bucks (For Way Less!) *Body Snippet:* Hey [Customer Name], why choose between your favourite luxury scents when you can have them all? Our 'Inspired By' collection delivers the high-end fragrance experience you love, at prices that make sense. Explore now...
• •POV: You found the perfect alternative to your fave £200 perfume! 🤫 Our '[LuxuryDupes Product Name]' is giving major '[Designer Brand Inspiration]' vibes. Smell amazing, save big! Link in bio! #PerfumeDupe #LuxuryForLess #ScentHack #TikTokMadeMeBuyIt #FragranceTok
• •The Art of Smart Scents: How 'Inspired By' Fragrances Let You Explore a World of Luxury. ✨ Ready to build an enviable perfume wardrobe without the designer price tags? We dive into why savvy scent lovers are embracing high-quality alternatives. [Link to blog]