Brand Tone

Aspirational, Elegant & Sophisticated, Warm & Inviting, Curated & Discerning, Helpful & Inspiring

Brand Values

• •Quality Craftsmanship
• •Aesthetic Beauty & Design
• •Customer Inspiration
• •Uniqueness & Curation
• •Comfort & Well-being

Best Practices

• •Develop a Brand Voice Glossary: Create a document outlining key descriptive words to use (e.g., elegant, curated, serene, handcrafted, timeless) and words to avoid (e.g., cheap, basic, loud, common).
• •Focus on "Show, Don't Just Tell": Instead of saying "high quality," describe the materials, the craftsmanship, or the feeling it evokes (e.g., "Sink into the plush comfort of our velvet cushions, meticulously stitched for lasting beauty.")
• •Emphasize the Lifestyle/Benefit: Connect products to the feeling or experience they provide. For example, "Create a serene morning ritual with our artisanal coffee mugs" rather than just "Durable coffee mugs for sale."
• •Maintain Visual Consistency: Ensure the tone of the copy aligns with the sophisticated and aspirational imagery used across all platforms. The words should enhance the visuals, and vice-versa.
• •Engage with Elegance: When responding to comments or inquiries, maintain the warm, helpful, and sophisticated tone. Address customers respectfully and thoughtfully, reinforcing the brand's premium feel.

Social Perception

Stylish & Trendy, Quality-Oriented, Aspirational but Accessible, Source of Inspiration, Trustworthy (for its niche)

Copy Examples

• •Product Ad (Instagram): "Transform your living room into a sanctuary of style. Our new collection of handcrafted ceramic vases adds a touch of understated elegance to any corner. Discover the art of detail. ✨ #LuxurierHome #ElegantLiving #HomeDecor"
• •Website Banner: "Curated for Your Inspired Home. Explore unique pieces designed to bring beauty and comfort to every room."
• •Email Subject Line: "Create Your Dream Space: New Arrivals at Luxurier Are Here!"
• •Blog Post Intro: "Beyond the fleeting trends, timeless design whispers tales of enduring beauty. At Luxurier, we believe your home should be a reflection of this elegance, a curated space that nurtures and inspires."
• •Instagram Story (Poll): "Which Luxurier piece best completes this cozy reading nook? 📚 Vote A or B! 👇 #HomeStyling #InteriorInspo #LuxurierChoices"