Brand Tone

Empowering, Passionate, Natural, and Authentic

Brand Values

• •Confidence
• •Empowerment
• •Natural Quality
• •Authenticity
• •Accessibility

Best Practices

• •Lead with "Why": Always connect your products back to the core mission of empowerment and confidence. Instead of just listing features, explain how the product helps the customer feel bold and unapologetic.
• •Tell the Founder's Story: Continue to weave Clara Korsah's passion and heritage into your marketing. This personal touch builds authenticity and distinguishes the brand from larger, more impersonal competitors.
• •Use "Power Words": Consistently use words like Bold, Confident, Unapologetic, Empower, Natural, Authentic, Glow, and Inspire across all platforms.
• •Encourage and Feature User-Generated Content: Actively ask customers to share their looks and experiences. Featuring them reinforces the community aspect and provides social proof that aligns with the brand's values of authentic beauty.
• •Maintain Transparency: Be open about the handmade nature and sourced ingredients of your products. This builds trust and justifies the quality and value proposition of the brand, especially for the natural skincare line.

Social Perception

Positive, Trustworthy, and Emerging, with high customer satisfaction and a loyal, growing customer base.

Copy Examples

• •Unapologetic confidence. ✨ @[username] is a vision in our 'Confidence' 3D Mink Lashes. We love seeing you embrace your power and your beauty. Be Bold. Be You. #LuxuaryLuxLashes #BeUnapologetic
• •Nourish your skin with the richness of Ghana. Our Shea Butter Body Butter is crafted with natural, outsourced shea butter and beneficial oils to deeply moisturize and leave your skin glowing. This isn't just skincare; it's a ritual of self-love. Feel good, naturally.
• •Inside: Your Weekly Dose of Bold Confidence
• •Tired of beauty products with ingredients you can't pronounce? At Luxuary Lux Lashes, we believe in the power of nature. From our handmade lip glosses to our authentic African Black Soap, we create products to make you feel beautiful, inside and out. Discover your new favorites today.
• •Beauty that Empowers. Lashes, Lips, and Skincare for the Bold and Unapologetic Woman.