Tono de Marca

Aspirational yet accessible, and trustworthy

Valores de Marca

• •Accessibility to Luxury
• •Discovery and Exploration
• •Authenticity
• •Convenience
• •Customer Empowerment
• •Value

Mejores Prácticas

• •Develop a Brand Voice Chart: Create a simple chart outlining your core tone words (e.g., "Sophisticated," "Accessible," "Knowledgeable," "Trustworthy," "Enthusiastic") and provide "do's and don'ts" for using language. For example, DO use evocative scent descriptions; DON'T use overly casual slang that might undermine the "luxury" aspect.
• •Balance Aspiration with Affordability: Always weave in both the luxurious quality of the fragrances and the smart, accessible way your service allows customers to experience them. Avoid leaning too heavily on one without the other.
• •Prioritize Transparency and Authenticity: Consistently reiterate the genuineness of the products in a confident, straightforward manner. This builds trust, which is paramount.
• •Educate and Empower: Use copy to not just sell, but also to gently educate customers about fragrance notes, families, and the art of scent discovery. This positions the brand as a knowledgeable guide.
• •Maintain Consistency Across Platforms: While the style might adapt slightly (e.g., more emojis on TikTok), the core message, values, and tone should remain consistent from the website to social media to email marketing. Ensure all communications reflect the established brand persona.

Percepción Social

A trustworthy and affordable source for genuine luxury perfume samples. Customers are likely to perceive the brand as a smart way to explore expensive fragrances, make informed purchasing decisions, and enjoy variety without a hefty investment.

Ejemplos de Copy

• •Headline for Website/Social Media: "Unlock a World of Luxury Scents. Explore authentic perfume samples and find your signature fragrance without the commitment. Your journey to olfactory discovery starts here."
• •Instagram Post Caption (showcasing a specific perfume sample): "Indulge in the allure of [Perfume Name by Brand]. ✨ Experience its exquisite notes of [mention 1-2 key notes] with our perfectly portioned travel sample. Authentic, affordable, and ready for your next adventure. Tap to shop your new obsession! #LuxPerfumePass #ScentDiscovery #[BrandName] #[PerfumeName] #AffordableLuxury"
• •Email Subject Line for Newsletter: "Your Next Signature Scent is Waiting... (Inside: New Arrivals & Best Sellers!)"
• •Product Page Snippet: "Why commit to a full bottle before you're sure? Our genuine [Perfume Name] sample lets you experience its full magic, from the first spritz to the lingering drydown. Discover luxury, a few drops at a time. 100% Authentic. Travel-Perfect."
• •TikTok Video Concept Text Overlay: "Dreaming of [High-End Perfume Brand]? 🤔 Try it for just $11.99! ✨ Genuine decants. Link in bio to explore! #PerfumeTok #LuxuryForLess #FragranceSamples #[BrandName]"