Brand Tone

aspirational, sophisticated, and traditional

Brand Values

• •Authenticity & Heritage
• •Luxury & Quality
• •Sensory Experience
• •Exclusivity

Best Practices

• •Emphasize Storytelling: Frame products within a larger narrative of heritage, tradition, and discovery. Use storytelling to evoke emotion and connect with the consumer's aspirations.
• •Use Evocative, Sensory Language: Focus on words that describe the experience and feeling of the scent, rather than just the ingredients. Use terms like "velvety," "smoky," "radiant," and "mystical" to paint a picture for the customer.
• •Maintain Visual Consistency: Ensure that all visuals from product photography to social media graphics align with the luxurious, sophisticated, and traditional aesthetic of the brand.
• •"Show, Don't Tell" Luxury: Instead of explicitly stating that the brand is luxurious, imply it through high-quality content, elegant design, and refined language. Luxury should be an experience, not just a label.
• •Engage with a Refined Voice: In all customer interactions, from social media comments to email support, maintain a professional, respectful, and sophisticated tone that reflects the brand's high-end positioning.

Social Perception

The public perception of Lux Oud is divided; while seen as a provider of high-quality, long-lasting, and unique Arabian fragrances with luxurious packaging and traditional focus, some customers express disappointment that products don't meet influencer expectations, with scents often being an acquired taste.

Copy Examples

• •Capture the essence of a timeless tradition. Our Imperial Essence is more than a fragrance it is a narrative of heritage, distilled into a symphony of rich oud and warm amber. Embark on your own sensory journey. #LuxOud #ScentAsStory #OudPerfume
• •Where Heritage Meets Artistry. Discover Lux Oud: A curated collection of the finest Arabian fragrances, crafted for the modern connoisseur.
• •Transform your space into a sanctuary of tranquility. Our hand-selected Royal Bakhoor smolders slowly, releasing a rich, woody aroma that calms the mind and centers the spirit. An ancient ritual of hospitality and peace, brought to you by Lux Oud.
• •Experience the allure of authentic Arabian luxury. Lux Oud offers a world of exquisite fragrances that linger long after the moment has passed. Find your signature scent today. Shop Now.
• •An Invitation to Opulence | Discover Your New Scent